Lowe’s

Lead Analyst-Digital Engagement Technology Enablement

Lowe’s$90K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration, marketing, finance, or related field, or equivalent experience
  • 6+ years of relevant experience in the retail industry
  • Proficient in analyzing data and translating insights into actionable business recommendations
  • Background in online retail or omnichannel merchandising/marketing
  • Familiarity with merchandising, marketing, finance, or related fields
  • Understanding of customer insights and customer experience management
  • Experience collaborating with cross-functional teams
  • Knowledge of data analytics tools like Adobe Analytics, SQL, Power BI, or MicroStrategy

Responsibilities

  • Analyze performance data and customer behaviors to enhance the DIY consumer site experience
  • Develop and implement effective digital merchandising strategies across teams
  • Communicate project priorities with global teams for successful campaign execution
  • Create and manage campaign dashboards and reports to interpret performance metrics
  • Drive process improvement initiatives to enhance planning and execution efficiency
  • Evaluate digital campaign metrics to optimize the online customer experience
  • Present strategic insights and recommendations to stakeholders for future improvements
  • Mentor and coach junior team members in their professional development.

Benefits

  • Mentorship opportunities within the team
  • Collaboration with cross-functional global teams
  • Career development potential in the digital engagement field
  • Involvement in strategic enterprise initiatives
  • Access to advanced data analytics tools and platforms
Full Job Description
Your Impact

The Lead Analyst-Digital Engagement Technology Enablement will develop, launch, and define site merchandising tactics toward defined objectives for events and strategic enterprise priorities across the digital ecosystem. This role will review campaign performance with the team to help prioritize and push insights and recommendations into action for future campaigns, while streamlining execution processes and identifying business requirements to improve the overall online customer experience. The Lead Analyst will serve as a mentor and coach for team members and be expected to develop a deep understanding of online objectives and key results and help guide work across the team accordingly.

Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.

What You Will Do
  • Analyze and leverage performance data, customer behaviors, and competitive benchmarking to identify areas necessary to improve the do-it-yourself consumer site experience for events and strategic enterprise priorities.
  • Create and seamlessly deploy effective digital merchandising tactics that maximize site real estate in partnership with cross-functional teams.
  • Share digital project priorities and details with global teams in merchandising, brand marketing, pricing & promotions, digital production, and online to support a successful event, campaign, or promotion within Lowes.com.
  • Oversee the development of campaign and promotional dashboards and build moderate to complex reports using data analysis platforms and customer experience management tools to interpret and communicate performance.
  • Lead process improvement efforts within the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.
  • Review and analyze metrics from digital campaigns to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
  • Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities.
  • Influence partner teams on improvements and/or traffic to site to drive increased engagement and conversion for digital campaigns.
  • Serve as a coach and development lead for less experienced team members.


Minimum Qualifications
  • Bachelor's degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 6+ years of relevant experience in the retail industry
  • Experience analyzing data, drawing insights, and translating into business recommendations
  • Experience in online retail or omnichannel merchandising/marketing
  • Experience in merchandising, marketing, finance, or related field
  • Experience in customer insights, customer relationship management, or customer experience
  • Experience working on or with cross-functional teams
  • Experience with one or more data and analytics tools, such as Adobe Analytics, SQL, Power BI, or MicroStrategy


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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