The Opportunity

We're hiring a Launch Lead to serve as the primary architect of our physical footprint across North America. As we aggressively scale our presence in 2026, you will spearhead the end-to-end activation of new territories-navigating the complexities of real estate transactions, assisting in securing essential local licensing, and managing the mission-critical "day zero" logistics. This role isn't just about opening doors; it's about building the operational foundation that allows our teams to hit the ground running from the moment the first orders come in..

You will lead the high-velocity execution (and creation) of our launch playbook, ensuring that initial inventory setups and site handovers are executed with precision and speed. While you'll be the boots on the ground for expansion, your work is deeply integrated with Product, Sales, and Operations to ensure every new site is optimized for local demand and standards. You'll be responsible for hitting aggressive OKRs tied to launch velocity and site readiness, turning a blank map into a thriving high-performing
What You Will Do:

• Design and document repeatable market-launch programs spanning real estate, fleet, inventory, hiring, vendor setup, and day-zero logistics - turning what we learn in each launch into the next launch's playbook.
• Build the tooling and systems (trackers, checklists, vendor templates, SOPs) that let future launches run at higher velocity with less manual coordination.
• Partner with Fleet, Ops, facilities, marketing and Sales to define and standardize the cross-functional handoffs that happen in every launch - codifying who owns what and when.
• Maintain and evolve the temporary site model (and future warehouse model) launch templates, refining configurations, equipment lists, and timelines as we learn what works.
• Lead in-market activation for new geos, with travel typically concentrated around launch windows (estimate 30-50% rather than 75%) - present for site walkthroughs, vendor coordination, day-zero readiness, and the first weeks of operations.
• Drive forward-looking program strategy in partnership with the Expansion Team - forecasting launch sequencing 3-9 months out, tracking launch KPIs (time-to-revenue, days-to-first-install, cost-per-launch), and identifying the highest-leverage programs to invest in next based on what's slowing launches today.

What You Bring:

• Bachelor's degree in Business or a related field.
• 5+ years leading projects, programs, or teams in dispersed geographies.
• Experience in compliance-heavy or regulated environments.
• Travel required up to 75%.
• Strong analytical skills and ability to interpret program requirements and eligibility rules.
• Proven ability to build scalable processes and documentation.
• Excellent cross-functional communication with Product, Customer Success, and Operations teams.
• Highly organized with strong attention to detail, able to manage multiple markets simultaneously.
• Comfortable in a fast-paced, evolving startup environment.

Job Type:Full-time, permanent

Pay: $95,000 - $105,000 per annum
Benefits:

Dental Care

Extended Health Care

Vision Care

Life Insurance

Education Support

Equity

401k program

Work Location: In person - Centennial, CO

Do you feel like you don't have everything that's listed above but can still do the job? If you have the core skills and experience that we're looking for and are willing to use your talent to learn the rest, we encourage you to apply!