The Opportunity
Reporting to the Head of Key Accounts & Emerging Channels, the Key Account Manager will be responsible for managing sales and relationships with licensed retail key accounts. This is an exciting fast-paced sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manner, is data and category driven, and has previous experience with retail chain management including joint business planning, sales management, and merchandise planning.
Responsibilities
Selling and Influencing
Manage all key accounts in an assigned region and establish Canopy Growth as a first-choice partner with key customers
Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service
Execute marketing initiatives and leverage them into consumer loyalty and sales
Effectively manage a given key account list, ensuring all administration records and information is up to date
Work in conjunction with the Provincial Sales Managers, and Territory Managers to effectively lead industry and brand education sessions with key customers and their staff
Work together with each key accounts to develop programming, planograms and features
Achieve KPI targets on:
Volume and Share
In-store condition
Distribution
Product placement
Price accuracy and communication
Product quality standards
Compliance to approved outlet route plans and call frequency requirements
Representing Canopy in line with brand and merchandising guidelines
Relationship Management
Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan
Build and develop relationships with key account owners and/or executives at a head office level
Build appropriate programs, planograms and product features that benefit both Canopy and the key account
Communicate and work cohesively with the Territory Managers on distribution, programs and features
Planning/Self-Management
Execute Region annual plan and commitments
Manage own time including building effective weekly/monthly schedules
Maintain and accurately track annual sales and consumer budgets on time
Effectively manage a budget to drive volume and share growth within acceptable trade practices, according to brand strategy and merchandising guidelines. Monitor and manage sales expenses within an allotted budget.
Execute all programs within established guidelines
Collaborate with the Provincial Sales Manager in planning sales activities and setting sales goals for assigned Region
Experience
University degree preferred
An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy Growths and our customers business
Proven track record in achieving sales quotas and in-store condition KPIs targets
Previous success in building and growing relationships with chain accounts.
Clean drivers abstract
A technologically savvy individual who is comfortable working in a data driven environment
Experience in Beverage Alcohol, FMCPG, or relatable industries an asset
5+ years experience in Sales, Account Management, Category Management or Trade Marketing in a related CPG Business
Proven track record of working remotely and independently
Other Details
This is a full-time role based out of Alberta.
Benefits 67 extended health and dental coverage, paid vacation, and participation in our employer-supported retirement savings program
#LI-Remote
We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.
Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.
This post is for an existing vacancy.
