Stellantis

Jeep Brand Marketing Manager

Stellantis • $90K — $130K *
Auburn Hills, MI 48326In-Person
Manufacturing & Automotive
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business Administration, Marketing, or related field
  • 5+ years in brand marketing, automotive marketing, or experiential marketing
  • Experience leading cross-functional teams for impactful campaigns
  • Understanding of automotive industry dynamics and consumer engagement
  • Ability to manage logistics and timelines for high-quality customer experiences

Responsibilities

  • Lead monthly Go-to-Market process with cross-functional teams for product alignment
  • Create and present the Go-to-Market deck for internal marketing and Business Centers
  • Coordinate with PR, Advertising, and Experiential teams for synchronized launches
  • Develop and align monthly incentive direction for marketing channels
  • Analyze data to inform incentives and promotional strategies
  • Support brand activations and ensure seamless execution of events
  • Manage global marketing communication for consistency across teams

Benefits

  • Opportunities for professional development and career advancement
  • Collaborative work environment with cross-functional teams
  • Engagement in high-impact marketing initiatives and brand activations
  • Exposure to global marketing strategies and practices
Full Job Description
The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.

Key Responsibilities:

Go-to-Market Leadership
  • Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
  • Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
  • Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.


Incentive Direction & Analysis
  • Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
  • Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
  • Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.


Marketing Collaboration & Execution
  • Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
  • Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
  • Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.


Key Deliverables:
  • Monthly Go-to-Market Deck
  • Cross team collaboration with Brand Managers related to incentive direction and comms
  • Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
  • Purchase Order Reviews


Cross-Functional Partners Engagement:
  • Drive Days/Training
  • Advertising
  • PR
  • Experiential
  • Auto Shows
  • BC/Field Staff
  • Global Team
  • Agency Partners


Basic Requirements:
  • Bachelor's Degree in Business Administration, Marketing, or related field
  • Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
  • Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
  • Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
  • Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences


Preferred Requirements:
  • MBA
  • Global marketing experience would be a bonus

About Stellantis

Stellantis is a multinational automotive manufacturer formed in 2021 by the merger of Fiat Chrysler Automobiles and Groupe PSA. The company designs, produces, and sells a wide range of vehicles under various brands, including Alfa Romeo, Chrysler, Citroen, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Stellantis operates in over 130 countries and has 14 brands in its portfolio. The company is committed to sustainable mobility and has set ambitious targets for reducing its carbon footprint and increasing the share of electric vehicles in its sales.
Learn more about Stellantis
Size
400,000 employees
Market Cap
$44.9 billion
Industry
Manufacturing & Automotive
* Ladders Estimates

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