Internet Sales Manager

Fury Motors

$80K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of automotive internet sales, BDC, or sales management experience preferred
  • Previous experience as an internet or BDC manager is strongly preferred
  • Strong understanding of CRM usage and sales processes
  • Proven coaching ability for communication via phone, text, and email
  • Excellent organizational and communication skills
  • Comfortable analyzing data and conversion metrics
  • Ability to thrive in a fast-paced, high-accountability environment

Responsibilities

  • Lead and improve internet sales performance and appointment creation
  • Ensure quick and professional responses to internet leads
  • Coach team members on quality internet responses
  • Drive performance for setting, confirming, and showing appointments
  • Monitor and maintain CRM activity and follow-up tasks
  • Provide personalized communication for every internet lead
  • Identify and address weak points in the lead process

Benefits

  • Full-time position with a requirement for evenings and Saturdays
  • Ownership and accountability in role
  • Opportunity for professional growth
  • Chance to influence dealership culture and team cohesion
Full Job Description
Internet Sales Manager

We are looking for an Internet Sales Manager who can lead internet sales performance, improve lead response quality, drive appointment creation, coach the team, and help convert digital opportunities into showroom traffic and sold vehicles.

This is not just a lead-handling role. This is a sales leadership role focused on turning customer interest into appointments, shows, and car deals.

About the Role

The Internet Sales Manager is responsible for driving internet sales performance by leading lead response quality, appointment setting, appointment confirmation, CRM discipline, customer engagement, and follow-up execution.

The right candidate will be organized, urgent, competitive, customer-focused, and able to coach both BDC/internet team members and sales consultants on how to turn online opportunities into real showroom activity.

What You'll Own
  • Lead internet sales performance and appointment creation
  • Ensure internet leads are responded to quickly and professionally
  • Coach the team on what a quality internet response looks like
  • Drive appointment setting, appointment confirmation, and appointment show performance
  • Monitor CRM activity, overdue tasks, unworked leads, and follow-up completion
  • Ensure every internet lead receives personalized, helpful, appointment-focused communication
  • Review lead sources, lead quality, response times, and conversion performance
  • Partner with Sales Managers and Desk Managers to ensure strong customer handoff
  • Follow up on missed appointments, unsold showroom traffic, and active opportunities
  • Identify weak points in the lead process and create action plans to improve performance
  • Support sales consultants with phone, text, email, and CRM best practices
  • Help create urgency, accountability, and consistency in how digital customers are handled
What Success Looks Like

A successful Internet Sales Manager will help the store:
  • Increase appointment set rate
  • Increase appointment confirmation rate
  • Increase appointment show rate
  • Improve lead response speed and quality
  • Maintain clean CRM activity with minimal overdue tasks
  • Reduce unworked leads
  • Improve internet lead close rate
  • Create stronger handoffs between internet, sales, desk, and finance
  • Improve customer experience before the customer ever arrives
  • Build a team that treats every lead as a real opportunity


This role is not for someone who simply watches leads come in and hopes customers respond. This role is for someone who owns the process of turning online interest into appointments, shows, and sold vehicles.

Requirements

Qualifications
  • 2+ years automotive internet sales, BDC, sales, or sales management experience preferred
  • Prior internet manager, BDC manager, sales manager, or high-performing sales consultant experience strongly preferred
  • Strong understanding of CRM usage, lead handling, appointment setting, customer follow-up, and sales process
  • Proven ability to coach phone, text, and email communication
  • Strong organizational and communication skills
  • Comfortable reviewing data, reports, lead sources, response times, and conversion metrics
  • Ability to work in a fast-paced, high-accountability environment
  • Ability to work evenings, Saturdays, and dealership retail hours
  • Must align with Fury Motors' mission and principles
Key Performance Areas

Performance will be measured by:
  • Lead response time
  • Unworked leads
  • Overdue CRM tasks
  • Appointment set rate
  • Appointment confirmation rate
  • Appointment show rate
  • Internet lead close rate
  • Daily appointment count
  • Customer follow-up quality
  • CRM process execution
  • Sales consultant / BDC coaching and development
  • Customer experience and review performance
Compensation

$80,000-$120,000+ annually, based on experience, performance, and results.
Schedule

Full-time position. Evenings, Saturdays, and dealership retail hours are required.
Apply

If you are an internet sales leader who wants ownership, accountability, growth, and the opportunity to help build a stronger dealership culture, we want to talk with you.

Salary Description

$80,000-$120,000+ Annually

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