What you can expect

We're looking for an integrated marketing expert to build and implement demand generation campaigns that drive online Find, Try, Buy motions for Zoom's digital-first product portfolio.

About the Team

This position will lead the digital buyer journey strategy across owned, earned, and paid channels to drive online product discovery, trial activations, and self-serve purchases. Success requires expertise in eCommerce demand generation, data-driven optimization, and building high-performing cross-functional partnerships to deliver measurable business outcomes.

Responsibilities

• Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign-ups, and online conversions with measurable impact on traffic, engagement, and revenue
• Building full-funnel demand generation programs using marketing automation, personalization, and account-based tactics to move prospects through awareness, consideration, and purchase stages
• Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey
• Developing conversion-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self-serve purchases
• Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment

What we're looking for

• Demonstrate 8+ years of experience in integrated marketing with a focus on eCommerce demandvgeneration and digital-first go-to-market strategies
• Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue
• Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing
• Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns
• Demonstrate experience with product-led growth motions, self-serve purchase models, and

conversion rate optimization best practices

• Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups
• Possess bachelor's degree or equivalent practical experience
• Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs

Salary Range or On Target Earnings:

Minimum:
$97,600.00

Maximum:
$225,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

09/04/26

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

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