Pinterest

Integrated Marketing Lead, UCAN

Pinterest • $121K — $221K *
US-AnywhereRemote in New York, NY
Consumer Technology
5 - 7 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • 6+ years of marketing experience, including 3 years in B2B roles
  • Bachelor's degree in marketing or related field, or equivalent experience
  • Proven track record in integrated marketing with successful activations
  • Strong event planning and management capabilities
  • Exceptional project management skills for handling multiple projects
  • Excellent written and verbal communication skills
  • Solid analytical skills for measuring marketing effectiveness
  • Experience leveraging AI tools for innovative solutions

Responsibilities

  • Build and execute integrated go-to-market strategies for key revenue drivers
  • Lead end-to-end event planning and execution
  • Collaborate with cross-functional teams to develop strategy and creative assets
  • Measure and analyze marketing initiatives to meet business goals
  • Manage budgets, timelines, and resources for project execution
  • Integrate AI tools to enhance marketing operations
  • Cultivate relationships with stakeholders and external partners

Benefits

  • Inspiring and inclusive workplace culture
  • Opportunities for career growth and development
  • Flexible work arrangements with in-office collaboration
  • Proactive approach to employee innovation and creativity
  • Commitment to diversity and inclusion at all levels
Full Job Description
In this role, as an Integrated Marketing Manager, you will be responsible for building strategies and go-to-market plans for some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market. You will work closely with cross-functional teams-including experiential, design, content, and sales-to create and execute effective marketing activations that align with business objectives. This role is primarily focused on industry and event marketing, with a strong emphasis on project management, content development, and creative and production oversight.

What you'll do:
  • Build and execute integrated go-to-market strategies aligned to regional and global priorities that shift advertiser perceptions and behaviors across some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market. This includes project management, content writing, event planning, measurement, and creative and production oversight on assets like videos, direct mail pieces, and sales collateral.
  • Lead end-to-end event planning and execution, managing multiple projects at different phases that move the needle for Pinterest Business in the U.S. market.
  • Collaborate with cross-functional teams to develop strategy, messaging, creative assets, and marketing materials that resonate with target audiences.
  • Measure and analyze the effectiveness of marketing initiatives and adjust strategies as needed to achieve business goals.
  • Manage budgets, timelines, and resources to ensure successful project execution.
  • Leverage AI tools and platforms to accelerate work and impact, finding innovative solutions to marketing and operational challenges through regular, meaningful integration of AI into day-to-day workflows.
  • Build and maintain proactive relationships with key stakeholders and external partners.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices.


What we're looking for:
  • 6+ years of experience in marketing, with at least 3 years in a B2B role
  • Bachelor's degree in a relevant field such as marketing, or equivalent experience
  • Experience in integrated marketing, with a proven track record of developing and executing successful activations across a variety of types (i.e., executive engagement, event planning, go-to-market initiatives)
  • Strong event planning and management experience, with the ability to oversee end-to-end execution of industry events and experiential activations
  • Exemplary project management skills, with the ability to manage multiple projects simultaneously across different phases
  • Excellent written and verbal communication skills, with the ability to develop compelling content and collaborate effectively with stakeholders at all levels
  • Strong strategic planning skills, with the ability to translate business priorities into actionable marketing plans aligned to organizational goals
  • Solid analytical skills, with the ability to measure and analyze marketing effectiveness and make data-driven recommendations
  • Experience working meaningfully with AI tools and platforms to drive efficiency and innovative solutions
  • Ability to work independently and thrive in a fast-paced, dynamic environment

Relocation Statement:
  • This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:
  • We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
  • This role will need to be in the office for in-person collaboration 1-2 times/quarter, and therefore can be situated anywhere in the country.


#LI-REMOTE

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$121,000-$221,000 USD

About Pinterest

Pinterest is a social media platform that allows users to discover and save ideas for recipes, home decor, fashion, and more. The company was founded in 2010 and is headquartered in San Francisco, California. Pinterest has over 400 million monthly active users and is available in over 30 languages. The company's mission is to help people discover and do what they love.
Learn more about Pinterest
Size
3,225 employees
Market Cap
$16 billion
Industry
Consumer Technology
Net Income
-$128.3 million
Founded
2009
5 Year Trend
+53.9%
Revenue
$1.6 billion
NASDAQ
PINS
* Ladders Estimates

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