Avantor Performance Material

Integrated Marketing Communications Senior Manager - BMP Analytical Sciences

Avantor Performance Material • $122K — $196K *
US-Anywhere
+ 8 other locationsRemote
Pharmaceuticals & Biotech
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or equivalent preferred.
  • 8-10 years of communications and marketing experience, particularly in global campaigns.
  • 3+ years of hands-on digital marketing experience, preferably in-house.
  • Strong strategic communications and business-oriented mindset.
  • Experience in biotech, pharma, med device, or life sciences is highly desired.
  • Proficiency in building relationships with senior leadership and various stakeholders.

Responsibilities

  • Develop an integrated Marketing Plan to meet global revenue targets.
  • Understand target customer segments and strategically position offerings.
  • Create and manage a marketing dashboard for KPI tracking.
  • Regularly report on marketing effectiveness and campaign success.
  • Craft a strategic, customer-centric narrative through SEO-rich content.
  • Execute global marketing activities, including content, events, and trade shows.
  • Collaborate with internal and external teams to create high-quality assets.

Benefits

  • Collaborative work environment with global team interaction.
  • Opportunity to lead and shape marketing strategies within the company.
  • Chance to work with cutting-edge products in the biotech sector.
Full Job Description
The Opportunity:

This exciting key contributor role within the BMP Analytical Sciences team will build campaigns for Avantor's Lab Chemical and Chromatography product portfolios.

The Integrated Marcom Senior Manager will be based in the U.S. and collaborate globally with Avantor's strategic marketing, product portfolio and commercial leaders, members of Avantor's global communications and brand team, and external agency partners to develop Marketing strategy and be the lead for execution of integrated marketing communications campaigns, content and programs. The role will also be accountable for measuring and reporting program results on a routine basis to drive optimization and visibility.

What we're looking for
  • Education: Bachelor's degree required; MBA or equivalent. Master's degree preferred.
  • Experience: 8 to 10 years of communications, marketing, brand management or related agency experience with a successful track record in planning and executing global marketing communications campaigns.
  • Minimum 3 years experience working hands-on in digital marketing. In-house/client side experience preferred.
  • A strategic communications lens, a business orientation, an understanding of the relevant corporate functions and a focus on performance.
  • Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired.
  • Global experience is a plus.
  • Passion for communications and marketing paired with desire to represent Marketing Communications on an integrated team.
  • Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies.
  • A team player mentality with strong interpersonal skills is key.


How you will thrive and create an impact
  • Contribute to the development of an integrated Marketing Plan for the business that helps the business meet global revenue targets.
  • Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/products/services.
  • Create and manage a Marketing bowler tracking key marketing KPIs.
  • Report on Marketing effectiveness on a regular cadence.
  • Drive a strategic, customer-centric narrative through the development of rich, SEO content for campaigns based on understanding of workflow, target customers, and product positioning.
  • Infuse the corporate and brand stories across all plans and build a differentiated narrative that maintains consistency in Marketing collateral and drives revenue growth
  • Own the execution of global content, activities and promotion plans including educational content, sales collateral, technical articles, owned publications, events/trade shows, web content, media stories and internal communications for relevant campaigns and initiatives.
  • Employ a variety of channels (e.g. social, digital, mobile, search, account-based marketing, email, public relations/earned media, owned
    channels and events) aligned to appropriate stages in the marketing funnel to achieve business results.
  • Apply knowledge of life sciences and health care to leverage the whole of Avantor's solutions and capabilities for measurable results.
  • Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategic direction to the in-house and external creative services and regional marketing teams.
  • Collaborate with Avantor's in-house agency team and external agency partners to develop strategies, plans, content and assets.
  • Manage external agencies to complete projects on time and budget with excellent quality.
  • Collaborate with strategic marketing, commercial and R&D teams to integrate inputs into high-performing campaigns.
  • Develop master editorial calendar and Marketing budget tracker by campaign to support asset creation and manage budget spend.
  • Monitor and report progress against targets/metrics for overall campaign results. Develop actionable insights to address gaps or resistance.


Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

About Avantor Performance Material

Avantor is a leading provider of mission-critical products & services to customers in the life sciences & applied materials industries.

Avantor Performance Materials Careers

Join the vibrant team at Avantor Performance Materials, a leading global provider of mission-critical products and services to customers in the life sciences and advanced technologies industries. At Avantor, we are committed to setting science in motion to create a better world. Our company thrives on innovation and leadership in the scientific community, making this an ideal place to advance your career.

Work You’ll Do

At Avantor Performance Materials, you will be part of a culture that values diversity and leadership. Our team members are empowered to lead and innovate, ensuring that we meet the complex challenges of our clients. Whether you are involved in developing new products, improving existing processes, or supporting the seamless delivery of our services, your work will directly contribute to our global impact.

Explore Job Opportunities and Growth

We offer a variety of job opportunities that cater to different skills and career aspirations. From research and development to marketing and customer support, Avantor provides a platform for professional growth and development. Our commitment to employee growth is reflected in our robust training programs and our focus on career advancement.

Internship Programs

Kickstart your career with an internship at Avantor Performance Materials. Our internships provide hands-on experience in a dynamic environment, allowing you to apply your academic knowledge to real-world projects. Interns at Avantor gain invaluable industry insights and professional networking opportunities that often lead to full-time employment.

Benefits and Culture

Choosing a career at Avantor means more than just a job. Our employees enjoy comprehensive benefits designed to enhance their life and well-being. From health and wellness programs to retirement plans, we ensure our team members are supported both personally and professionally. Avantor’s culture is built on collaboration and respect, where diversity and inclusion are celebrated.

Hiring Process

Our hiring process is designed to identify and attract professionals who are passionate, curious, and driven. Starting with your resume submission, through to the interview stage, each step allows us to understand your strengths and how they align with our values and goals. We look for individuals who are solution-driven team players eager to contribute to our collective success.

Stay Connected

Join the Avantor Performance Materials team and be part of a company that prides itself on its global scale, innovative solutions, and leadership in science. Explore the positions that match your skills and interests on our Careers page.

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Learn more about Avantor Performance Material
Size
13,500 employees
Market Cap
$13.7 billion
Industry
Business Services
Net Income
$116.6 million
Founded
1904
5 Year Trend
+60.6%
Revenue
$6.3 billion
NASDAQ
AVTR
* Ladders Estimates

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