The Insights Senior Manager, US Oncologygenerates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager will use sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis. 

This role reports to the Senior Director, Integrated Insights and sits within US OBEX (Oncology Business Excellence), an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics. 

Responsibilities: 

• Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues 

• Continuously assess priorities on market research / insight plans and execute market research projects with minimal supervision by leading external agency work; develop and maintain market research project budget 

• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to brand leadership 

• Establish and manage ongoing competitive and market intelligence monitoring, competitor news; deliver analyses that highlight market gaps, opportunities and threats. 

• Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options 

• Compile, analyze, and visualize findings from secondary datasets like claims, EMR data etc and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues 

• Lead insights metrics/KPI tracking for the brand (e.g., ATU, quant data etc), acting as the voice of HCPs and consumers for the brand 

• Create the integrated insights picture for the brand, weaving together primary market research, CI, secondary analysis, and analytics from US Insights & Analytics colleagues 

Leadership Capabilities: 

• Passion for Customers: Understands one's customers and uses that insight to provide value; Highly consultative with ability to build credibility and relationships with key stakeholders. 

• Thinks Strategically: Strategic and critical thinking skills to quickly identify and act on opportunities, combining forethought with action. 

• Exhibits analytical rigor to translate data and insights into actionable strategy & tactical choices 

• Acts Decisively: Makes and acts on decisions quickly and effectively; Comfort with ambiguity and the courage to take smart risks to solve problems.  

• Works Collaboratively: Actively creates and promotes cross-boundary collaboration to achieve better business results.

• Ability to influence:Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of business performance infused with insight and business implications/actions to be considered.

• Drives Performance: Holds self and others accountable for the achievement of performance expectations. Builds an environment that enables others to perform at their best.

Essential Experience/Qualifications 

• Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)  

• 4+ years of experience at a pharmaceutical / biotechnology manufacturer or working in the biopharmaceutical industry (e.g., management consulting, market research, data/analytics, investment banking)   

• 2+years of primary market research and analytical experience applying varied primary research techniques and secondary information analysis 

• Proven ability to influence laterally and vertically 

• Strong understanding of primary market research tools and techniques  

Desired Experience/Qualifications 

• Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA)  

• Insights launch experience with a new brand or indication 

• Experience working in Oncology  

• Experience working with AI tools for insight generation, AI agent building, and monitoring AI hallucinations.   

• Experience working with synthetic respondent panels/digital twins for Insights.