This role is responsible for delivering data-driven insights that inform strategy across Mission Foods' Sales and Marketing teams. The Manager, Insights & Analytics will lead both analytical and research initiatives, leveraging syndicated data, consumer research, and external sources to identify opportunities and drive business growth.
This position is a unique blend of analytics, consumer insights, and strategic storytelling. As part of a lean, high-impact team, the role will support a broad range of initiatives across brand, sales, and innovation-partnering cross-functionally to translate complex data into clear, actionable recommendations. The ideal candidate will have strong analytical capabilities, exceptional communication skills, and the ability to influence decision-making through compelling insights.
Key Responsibilities:- Data Analysis & Insights:
- Conduct ad hoc sales and consumer analysis using both syndicated (NIQ, Circana) and custom data sources
- Analyze category, brand and consumer trends to identify growth opportunities and potential risks
- Leverage panel data and other analytics tools to develop insights that inform strategic business decisions
- Consumer Research & Study Leadership:
- Co-lead custom research initiatives with external vendors, including consumer surveys, concept tests, and innovation workstreams
- Coordinate consumer product tests and ensure clear, cross-functional reporting of results across Marketing, Sales, and R&D teams
- Manage vendor relationships to ensure quality execution, adherence to timelines, and alignment with business objectives
- Insights Development & Storytelling:
- Synthesize data from multiple sources (e.g., Mintel, syndicated data, custom research) into clear, actionable insights
- Develop and present compelling reports and presentations that support brand strategy, sales initiatives, and innovation pipelines
- Translate complex data into concise "selling stories" tailored for internal teams and external stakeholders, including retail partners
- Cross-Functional Collaboration:
- Partner closely with Brand teams to track portfolio performance and support strategic planning initiatives
- Support Trade Marketing and Sales teams by developing insights-based recommendations and retailer-facing materials
- Collaborate with cross-functional teams (Marketing, Sales, R&D) to ensure insights are integrated into business decisions and execution
- Stakeholder Support & Enablement:
- Present insights to internal leadership teams, cross-functional partners, and external stakeholders (e.g., retailers, agency partners)
- Provide training and support to Sales and Marketing teams to enhance understanding and application of insights
- Serve as a trusted partner, helping teams interpret data and apply insights to drive business outcomes
Education & Experience:- Bachelor's degree in marketing, Business, Economics, or related field.
- Minimum of 5 years of relevant experience in Insights, Analytics, Category Management, or related roles; CPG experience preferred
- Demonstrated experience working with syndicated and panel data sources (e.g., NIQ, Circana, Numerator, Scintilla)
- Strong analytical skills with the ability to translate data into actionable business recommendations
- Excellent communication and presentation skills, with experience developing compelling insights-driven materials
- Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment
- Strong project management skills and experience coordinating cross-functional initiatives and vendor partners
- Strategic thinker with the ability to balance high-level insights development with hands-on execution
- Ability to travel up to 20%
- Work is performed 100% on site
