We're hiring a
Influencer Marketing Manager to build and lead IM8's entire creator economy engine - spanning paid creator partnerships, organic ambassador programmes, and a high-velocity TikTok Shop affiliate network. This is a senior, high-impact role reporting directly to the
VP of Growth. You'll manage eight-figure budgets, negotiate with top-tier talent agencies, and architect the influencer strategy that takes IM8 from ~$120M to $250M+ ARR.
If you've scaled a creator programme from zero to thousands, know TikTok Shop inside and out, and have experience activating world-class athlete talent - this role was made for you.
Key Responsibilities1. Paid Creator Programme
- Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers
- Develop standardised rate cards, creative briefs, and performance benchmarks for every tier
- Negotiate contracts and manage relationships with talent agencies, managers, and creators directly
- Own the creator P&L - forecast spend, track ROAS, and optimise cost-per-acquisition by tier
- Brief and quality-control content at scale while preserving authentic creator voice
2. TikTok Shop & Affiliate Engine
- Architect and scale a 1,000+ creator affiliate programme on TikTok Shop
- Set commission structures, bonus incentives, and GMV targets that drive profitable growth
- Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding
- Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works
- Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices
3. Organic Ambassador Programme
- Design and run an always-on ambassador programme that turns genuine fans into brand advocates
- Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale
- Build retention systems - loyalty tiers, exclusive access, co-creation opportunities - that keep creators engaged long-term
- Create a self-serve creator portal with brand assets, briefs, and affiliate tools
4. Athlete & Talent Activation
- Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns
- Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification
- Develop athlete-specific content playbooks - day-in-the-life, product routines, training content, match-day moments
- Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification
5. Infrastructure
- Implement and manage the influencer tech stack - CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools
- Build reporting dashboards and weekly performance reviews for leadership
What You Bring
- 4+ years in influencer marketing, creator partnerships, or talent management - with at least 3 years in a leadership role
- Proven experience managing eight-figure influencer/creator budgets with measurable ROI
- Deep TikTok Shop fluency - you've built or scaled an affiliate programme and understand GMV economics
- Experience working with athlete or celebrity talent and their management teams
- Strong commercial acumen - you think in P&Ls, unit economics, and CAC, not just vanity metrics
- Track record in DTC / subscription commerce, ideally in health, wellness, sports nutrition, or beauty
- Hands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)
- Excellent negotiation and relationship skills - comfortable with agents, managers, and C-suite alike
- Builder mentality - you've hired teams, set up processes from scratch, and thrive in fast-moving environments
You Must Be AI-NativeActive, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.
Beat Claude ChallengeShortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude - same data, blind review. To advance, your thinking needs to be better than what the best AI produces.
Ties don't advance.Department Marketing Locations United States, Remote Remote status Hybrid
