Rockwell Automation

HR Digital Content Manager

Rockwell Automation • $90K — $120K *
Milwaukee, WI 53215Hybrid
Business Services
5 - 7 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 5+ years in HR content strategy or digital experience roles preferred.
  • Strong skills in communication and change management essential.
  • Experience with SharePoint and HRIS platforms (e.g., Workday) is an advantage.
  • Familiarity with AI tools like Copilot or semantic search technologies beneficial.

Responsibilities

  • Own and define HR content strategy and governance for multiple HR domains.
  • Establish and enforce structure for HR taxonomies and publishing standards.
  • Partner with HR functions to create employee-friendly content.
  • Develop AI-ready content structures for enhanced information retrieval.
  • Measure and report on content quality and search functionality KPIs.
  • Lead content governance ensuring ownership and quality checks across HR.
  • Manage HR information architecture across various platforms like SharePoint.

Benefits

  • Health insurance including medical, dental, and vision coverage.
  • 401k retirement plan.
  • Generous paid time off policy.
  • Parental and caregiver leave support.
  • Flexible work schedule to balance personal and professional life.
Full Job Description
Job Description

We are hiring an HR Digital Content Manager to lead the content strategy, governance model, and digital employee experience for all HR-owned knowledge across internal platforms. You will manage and govern the content strategy and structure of the storage tools to allow HR to support the business with simple, consistent access to information. A primary focus for this role will to align the content architecture and strategy with AI capabilities creating a sustainable and maintainable structure for HR. Understanding across HR to ensure there are consistent practices around storage and updating of materials will be critical to this role's success.

You will report to our Director, HR Operational Excellence.

Your Responsibilities:

HR Content Strategy
  • Own the enterprise-wide HR content strategy, including how HR information is structured, governed, and delivered across all HR domains.
  • Define and maintain a structure for HR taxonomies, metadata, templates, content models, and publishing standards that guide how teams create, structure, and update content.
  • Partner with HR COEs/functions (who create the content) by providing guidance, frameworks, tools, and coaching that help them translate complex HR programs into clear, simple, employee-friendly content aligned to established standards.
  • Develop the foundational content structures needed for AI retrieval (Copilot, virtual agents, semantic search, guided workflows).
  • Measure and maintain KPI showcasing quality and execution success for HR search functionality and relevance of tools used for both internally focused and employee facing information.
  • Partner with Employee Experience teams on HR journey mapping and deliver digital content that supports lifecycle moments such as onboarding, performance cycles, and leaves.
  • Partner with Process Owners to align documentation and support standardization of writing and storage using AI solutions.
  • Use analytics and feedback to identify HR content issues and lead ongoing improvements.

HR Content Governance
  • Lead the content governance model, ensuring each HR COE/function owns its content and follow established processes for authoring, reviewing, approving, updating, and retiring content.
  • Create and enforce the content lifecycle, including ownership assignment, review cadences, archival rules, quality checks, and compliance guidelines.
  • Define and report on KPIs such as search success, case deflection, content accuracy, freshness, and employee satisfaction.
  • Conduct regular content audits to maintain quality and reduce duplication.

HR Content Storage Structure and AI Readiness
  • Manage and architect HR information architecture and site structure within SharePoint (navigation, hubs, page design), Workday and TEAMS and other tools, in partnership with IT for platform configuration.
  • Collaborate with the HR Technology and IT teams to ensure HR content architecture, search configuration, system integrations, and platform capabilities are aligned to support AI-driven experiences across our technologies.
  • Define source-of-truth rules, categorization, tagging requirements, and structured content patterns optimized for AI ingestion.
  • Identify opportunities to improve AI answer accuracy and improve HR workflows.
The Essentials - You Will Have:
  • Bachelor's Degree
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.


The Preferred - You Might Also Have:
  • 5+ years in HR content strategy, HR knowledge management, product management, or digital experience roles.
  • Strong influence, communication, and change-leadership skills; able to drive alignment and adoption across HR, Legal, IT, and Communications establishing and aligning governance standards, while operating effectively in ambiguity and an evolving AI-enabled landscape.
  • Previous experience creating SharePoint infrastructure and aligning strategy across a matrixed business
  • Experience with HRIS platforms (e.g., Workday) or ITSM/knowledge systems (e.g., ServiceNow).
  • Familiarity with AI tools such as Copilot, virtual agents, knowledge engines, or semantic search technologies.
  • Background in content design, UX writing, or digital employee experience.
  • Training or certification in change management (e.g., Prosci) or Agile/product management.
  • Understanding of HR compliance, data privacy, accessibility (WCAG), and policy governance requirements.
  • Experience guiding internal partners toward consistent standards and governance.
  • Experience reimagining how HR content, digital experiences, and AI can improve employee journeys and solve pain points creatively.


What We Offer:
  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
  • To learn more about our benefits package, please visit at www.raquickfind.com.


This position is part of a job family. Experience will be the determining factor for position level and compensation.

#LI-Hybrid

#LI-PH1

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

About Rockwell Automation

Rockwell Automation works with investments in industrial automation and aids other businesses with automation technology strategy.

Rockwell Automation Careers

Join the dynamic team at Rockwell Automation, a global leader in industrial automation and digital transformation. As a company committed to innovation and excellence, Rockwell Automation offers unparalleled job opportunities for professionals eager to drive progress and lead in technology. Work You’ll Do At Rockwell Automation, you’ll collaborate with some of the brightest minds in the industry to shape the future of manufacturing and automation. Our team is at the forefront of developing new solutions that enhance productivity and efficiency for our clients worldwide. Embrace a culture of leadership and growth within our diverse and inclusive workforce. Rockwell Automation is dedicated to providing extensive diversity training and leadership development programs that empower our employees to excel. Join Our Market-Leading Team Rockwell Automation is not just a company; it's a community of innovative, driven, and talented professionals. With over 23,000 employees globally, we are proud to be the industry leader in automation solutions, committed to delivering excellence and innovative engineering. Innovative Work Engage in groundbreaking projects that redefine industry standards. Our commitment to innovation is reflected in every aspect of our work, from product development to solutions tailored to meet the evolving needs of our clients. Career Development Future-proof your career with Rockwell Automation by taking advantage of our robust training programs and certification courses. Whether you're looking for an internship, an entry-level position, or a managerial role, we provide the resources to foster your professional growth and enhance your skills. Be Part of a Great Team Experience the power of global teamwork. Join a network of professionals who are as passionate about technology and innovation as you are. At Rockwell Automation, we believe in nurturing a supportive environment where every team member’s contribution is valued. Explore Job Opportunities Discover a range of employment options at Rockwell Automation, from internships that offer a real-world glimpse into our operations to full-time positions that challenge and reward. Our hiring process is designed to identify and recruit the best talent who are committed to our mission of industrial automation. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the possibilities that await you at Rockwell Automation and take the first step towards a fulfilling career. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await in the fields of automation and digital transformation. Rockwell Automation is where your ambition meets opportunity, innovation, and leadership. Join us and transform the future.
Learn more about Rockwell Automation
Size
24,500 employees
Market Cap
$29.4 billion
Industry
Manufacturing & Automotive
Net Income
$1.3 billion
Founded
1903
5 Year Trend
+4.2%
Revenue
$6.2 billion
NASDAQ
ROK
* Ladders Estimates
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