We are seeking a motivated and relationship-driven Hospital Liaison / Business Development Director to help grow our census, strengthen referral relationships, and serve as a key connection between our facility, hospitals, physicians, discharge planners, and community partners. This position is responsible for developing and maintaining strong referral relationships while ensuring a smooth transition for patients and families from the hospital to our facility. The ideal candidate is personable, organized, responsive, and comfortable working in a fast-paced healthcare environment.
Key ResponsibilitiesHospital & Referral Relations- Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, and other referral sources.
- Conduct regular hospital and community visits to build awareness of our services.
- Serve as a primary point of contact for referral partners.
- Follow up promptly on referrals, admissions, and potential admissions.
- Educate referral sources on our services, specialties, programs, and admission criteria.
- Identify opportunities to increase hospital and community referrals.
Business Development- Develop and implement strategies to increase census and qualified referrals.
- Identify new referral sources and community partnerships.
- Maintain consistent outreach to hospitals, physician offices, home health agencies, hospice providers, senior communities, and other healthcare organizations.
- Monitor referral trends, admission opportunities, and market activity.
- Participate in community events, healthcare networking events, and professional organizations.
- Track business development activities and referral outcomes.
Admissions & Customer Experience- Collaborate closely with the admissions team to facilitate timely and appropriate admissions.
- Help coordinate the transition from hospital to facility.
- Maintain communication with patients and families throughout the referral and admission process.
- Ensure potential residents and their families receive a positive first impression of the facility.
- Assist with addressing concerns or barriers that may prevent an admission.
- Partner with clinical and administrative leadership to ensure a smooth transition of care.
Internal Collaboration- Work closely with nursing, admissions, social services, therapy, dietary, and administration.
- Communicate referral and admission opportunities effectively with the interdisciplinary team.
- Participate in census and referral meetings.
- Provide leadership with updates regarding referral activity, market trends, and opportunities for growth.
Qualifications- Bachelor's degree in healthcare administration, marketing, business, social work, or a related field preferred.
- Healthcare marketing, hospital liaison, admissions, business development, or sales experience preferred.
- Experience in skilled nursing, rehabilitation, assisted living, home health, hospice, or hospital settings strongly preferred.
- Strong understanding of the hospital discharge and post-acute care process.
- Excellent communication, interpersonal, and relationship-building skills.
- Strong organizational and follow-up skills.
- Ability to work independently while collaborating effectively with a multidisciplinary team.
- Professional, positive, and customer-focused approach.
- Ability to represent the facility professionally in the community.
- Valid driver's license and reliable transportation for community outreach.
Hospital Liaison / Business Development Director Benefits:Symphony Network rewards its professionals for their hard work and dedication with a comprehensive benefit and incentives program including an enhanced and generous work/life balance program, medical, dental, vision, short term and long-term disability, life insurance and much more. We provide competitive pay, and a multitude of opportunities for career advancement, and personal growth.
