7+ years of B2B product marketing experience in healthcare technology
Bachelor's degree in marketing or related field; Master's preferred
Deep understanding of modern B2B marketing strategies
Strong knowledge of marketing automation and demand generation tools
Exceptional communication skills for diverse audiences
Ability to lead go-to-market strategy for complex products
Comfortable managing vendors and adapting to market changes
Responsibilities
Own and drive go-to-market strategy for assigned product lines
Act as marketing liaison with cross-functional teams to align messaging and growth targets
Design and execute integrated marketing campaigns using advanced tools
Lead launch planning and execution for new products
Craft compelling product narratives and sales enablement content
Collaborate on market research and competitive analysis initiatives
Define and track key performance metrics to optimize marketing effectiveness
Benefits
Medical, dental, vision, life, and disability insurance
401(k) retirement plan
Flexible spending savings account
Paid holidays and paid time off
Employee assistance program
Other competitive company benefits
Full Job Description
Job Description
We are looking for a Product Marketing Manager (PMM) who has at least 7-years of experience in healthcare technology. This is a strategic contributor responsible for the marketing success of some of FDB's most impactful and innovative solutions.
This role blends deep healthcare domain knowledge with modern B2B marketing expertise. The ideal candidate will be a creative strategist, flawless communicator, and technical marketer who can translate complex clinical and software concepts into compelling stories that drive demand, engagement, and adoption.
This individual is responsible for the creation and execution of marketing programs to support the commercial success of various FDB solutions; and collaborates with product managers, subject matter experts, outside vendors, the VP of marketing, and other commercial team members to create marketing plans and implement strategies and tactics for product launches, demand generation, upselling, cross-selling, lead nurturing, etc. to help drive revenue.
***This is a hybrid role working out of either the South San Francisco, California or Carmel, Indiana office.***
KEY RESPONSIBILITIES:
Strategic Leadership for Assigned Product Lines and Verticals
Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB's SMEs to align messaging, growth targets, and customer needs
Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
Innovation and Campaign Excellence
Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies
Experiment with and implement new digital formats-such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
Product Launch and Growth Enablement
Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
Support and evolve strategic partner and channel marketing collaboration, where applicable
Content and Communications Excellence
Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles
Collaborate with internal SMEs and external vendors to deliver differentiated content and value
Market Intelligence and Strategy
Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
Measurement, Insight and Optimization
Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, campaign ROI, etc.
Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
Contribute to performance reviews with actionable insight into marketing effectiveness
REQUIRED SKILLS:
Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles
Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
Adept at managing external vendors, freelancers, and agencies
Passionate, intellectually curious, and motivated by continuous improvement and innovation
Comfortable navigating ambiguity and adjusting to evolving business and market needs
Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom
REQUIRED EXPERIENCE:
7+ years of B2B product marketing experience in healthcare IT, digital health, or clinical technology.
Bachelor's degree in marketing, communications, business, or related field (Master's preferred)
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools
TRAVEL REQUIREMENTS:
Travel within US 6 - 12 times per year to tradeshows, FDB offices, other company and/or industry events.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA. The reasonable estimate, $120,000 - $140,000. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
