About the role

We're looking for a Head of Social Media Marketing to define and lead ID.me's social presence across all channels. This is a senior, highly visible role that sits within the Marketing organization and reports to our head of Brand marketing. You'll own the strategy, content, and community that shapes how 150M+ users and millions of prospective ones understand and trust ID.me.

Strategy & Leadership

• Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms
• Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust)
• Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior

Content & Brand Voice

• Establish and steward ID.me's social brand voice
• Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments
• Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content
• Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence

Community & Trust

• Build and manage an engaged community - particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers
• Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount
• Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs

Growth & Campaigns

• Lead social strategy for major launches and campaigns - product features, partnerships, and policy announcements
• Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs
• Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences

Analytics & Optimization

• Own social analytics infrastructure and reporting; translate data into actionable insights for leadership
• Establish A/B testing frameworks for content formats, posting cadences, and messaging angles
• Track and benchmark performance against competitors and industry standards

Required

• 8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role
• Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity)
• Strong grasp of both B2C and B2B social strategies - ID.me serves individuals and enterprises simultaneously
• Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy
• Experience managing and growing a team; strong coach and collaborator
• Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar)
• Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response

#LI Remote

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

U.S. Pay Range

$169,097-$207,000 USD

Mountain View, CA Pay Range

$200,585-$236,000 USD

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles - such as field-based sales or other remote-by-design positions - may have different work arrangements as noted in their individual postings.