***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***
***As this position in based in the United States, the job description is available in English only.***
Head of Sales & Marketing - BMG and VStarSales, Marketing & Communications
Full-Time Position
Position Summary The Head of Sales & Marketing is an Executive responsible for driving ticket revenue, brand growth, and audience development across a portfolio of resident and touring theatrical productions. Reporting directly to the President/CEO, this role leads Sales, Marketing, and Revenue Management during a period of significant organizational expansion.
The ideal candidate is a strategic, data-driven, and creative leader with deep experience in Live Entertainment, strong commercial instincts, and a proven ability to scale Sales and Marketing functions in a fast-growth environment across diverse production sizes and titles.
Key Responsibilities Team Leadership & Organizational Scale
- Provide direct leadership, coaching, and performance management for a Director of Sales, Director of Marketing, and Director of Revenue Management & Ticketing, ensuring cohesive strategy and alignment across teams and markets.
- Build and lead a high-performance team that is deeply data-driven, comfortable testing and refining new commercial theories, able to pivot quickly in response to market signals, and highly motivated to consistently surpass revenue and growth KPIs.
- Foster a culture of accountability, innovation, and data informed decision making.
- Set clear, annual performance expectations and KPIs across Sales, Marketing, and Revenue Management functions.
- Partner closely with Operations, Finance, Production, and Creative teams, and more specifically the Head of Commercial Operations to align Commercial strategies with Operational realities.
Strategic Leadership & Revenue Growth
- Develop and execute comprehensive Sales and Marketing strategies across multiple demographics and cities to maximize revenue and attendance across resident and touring productions. Contribute to long-range planning for new productions, tours, and market expansions with an aptitude for growth strategies. Partner with the President/CEO and Executive leadership to shape long-term Commercial strategy and support company-wide growth initiatives.
- Build annual sales, promotion and pricing plans that align with revenue targets and historical data per market.
- Lead pricing, ATP, and yield strategies with Revenue Management to optimize revenue performance across all markets.
- Drive demand generation, audience acquisition, and customer lifecycle strategies for diverse productions and markets.
Sales Operations & Distribution
- Oversee all ticket sales channels, including ticketing platforms, group sales, premium/VIP, partnerships, and third-party distribution.
- Establish and maintain strong relationships with presenters, venues, promoters, ticketing partners, and commercial stakeholders to maintain IP market prominence.
- Ensure Sales strategies are effectively executed across resident engagements and multi-city tours.
Marketing, Brand & Audience Development
- Set the overall Marketing vision across paid, earned, and owned channels, including digital, performance media, CRM, partnerships, and grassroots activations.
- Drive brand growth and positioning, ensuring each production builds long-term brand equity while maximizing short-term performance.
- With a dedicated team of experts, lead a comprehensive Social Media strategy across all platforms and unique brands/voices.
- Drive brand positioning and campaign strategy for new launches, ongoing productions, and touring rollouts.
- Develop and execute audience development strategies, including segmentation, lifecycle marketing, retention, and new audience acquisition.
- Leverage consumer insights, data analytics, and market research to inform targeting, messaging, and budget allocation.
- Oversee Marketing spend and ROI across productions and markets showing a willingness to be adaptive to highest results.
Financial & Executive Partnership
- Own Sales and Marketing forecasting, budgeting, and performance reporting for a multi-million-dollar portfolio.
- Present regular performance updates and strategic recommendations to the President/CEO and senior leadership.
- Collaborate cross-functionally with Operations, Finance, Production, and Creative teams to align commercial execution with operational realities.
Qualifications & Experience - 12+ years of progressive experience in Sales, Marketing, and Revenue leadership within Live Entertainment, Theatre, Touring, or a related consumer-facing business.
- Proven success leading Sales and Marketing for resident productions and touring shows, or comparable multi-market experiences.
- Demonstrated ability to scale teams and systems during periods of rapid growth.
- Strong understanding of ticketing ecosystems, pricing strategy, demand forecasting, and revenue optimization.
- Highly analytical, with the ability to translate data into actionable strategy.
- Exceptional leadership, communication, and executive-presence skills.
- Passion for commercial theatre and live storytelling.
Why Join Us - The Head of Sales & Marketing will have the opportunity to shape the Commercial strategy of a fast-growing, multi-million-dollar theatre company.
- Significant leadership impact across a growing portfolio of IP, resident shows, and tours.
- Direct partnership with the President/CEO and Executive team.
- A dynamic, creative environment at the intersection of art, commerce, and live experience.
