Summary of Position This senior leadership role is responsible for leading an integrated product marketing function and establishing the product marketing strategy and operating model across audiences, ensuring the portfolio is clearly positioned for buyers, clients, and members. The role owns the connective tissue between product strategy, commercial growth, and member value. It translates roadmap priorities, market insight, buyer needs, and member behavior into clear portfolio narratives, differentiated positioning, launch strategies, core sales collateral, and adoption-oriented messaging. The position partners closely cross-functionally to drive alignment and effective go-to-market execution. This position leads and develops the product marketing team, establishing clear ways of working across the function, and drives both strategic direction and execution in support of business and member outcomes.
Essential Duties and Responsibilities- Portfolio positioning and narrative: Establish clear, differentiated market positioning that anchors GTM execution, including a core positioning framework for our products.
- Core sales assets: Develop high-impact content that enables sales and marketing partners to influence demand and drive acquisition, focusing on core content including pitch decks and sell sheets.
- Go-to-market and launches: Lead GTM strategy for new products, features, and business-model shifts across both buyer and member journeys. Partner with Product on roadmap inputs, packaging, pricing considerations, launch tiers, minimum-change thresholds, and readiness expectations.
- Member adoption and engagement: Connect product positioning to member awareness, activation, utilization, and sustained engagement. Partner with Consumer, Brand, Lifecycle, Clinical, and Operations teams so member-facing marketing is grounded in product value and buyer ROI expectations.
- Team and cross-functional leadership: Build and lead the product marketing team, integrating talent and ways of working. Operate as a senior connector across Product, Brand, Demand Generation, Sales, Clinical, Legal/Compliance, B2B and B2C Marketing teams, and Client Management.
Supervisory ResponsibilitiesYes
Qualifications Expected for Position- 12+ years in marketing, including significant product marketing leadership across B2B and B2C / D2C environments.
- B2B2C or platform fluency, especially where the economic buyer and end user / member are different audiences.
- Proven ability to build product marketing strategy, operating models, launch practices, and high-performing teams through change or integration.
- Strong product, commercial, and customer orientation; able to influence roadmap, packaging, pricing inputs, and prioritization without owning Product Management.
- Strategic and hands-on leader who connects narrative, enablement, launch execution, and measurement to business outcomes.
- Healthcare, digital health, benefits, insurance, or other regulated, multi-stakeholder experience preferred.
- Excellent storytelling, executive communication, stakeholder management, and decision-framing skills.
The base salary range for this position is $215,000 - $225,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.
We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details.
