Head of Performance Marketing

Department: Marketing

Employment Type: Full Time

Location: US - Remote

Compensation: $130,000 - $150,000 / year

Description

We9re hiring a Head of Performance Marketing to own Pettable9s paid acquisition engine end-to-end. You9ll manage a monthly ad budget that nears seven figures during peak season - and you9ll be the person making the calls on how that money gets spent.

This is not a 4manage the agency4 role. You will be hands-on in spend platforms, making real-time decisions on budget allocation, creative testing, audience strategy, and conversion optimization. You9ll also own the top-of-funnel through checkout, partnering closely with our product team on funnel performance.

You9ll report directly to Pettable9s General Manager and you9ll have a seat at the table on decisions that shape the business and its future.

What You9ll Own and What Success Looks Like

• Paid acquisition across Google, Meta, Tiktok, and other emerging channels. You9ll own strategy, execution, and optimization across Google and Meta and will build our presence on other channels like Tiktok. You9re not handing a brief to an agency - you9re in the accounts.
• A significant annual paid media budget. You9ll manage pacing, seasonal allocation, and the daily tradeoffs between scale and efficiency.
• Conversion and funnel optimization. You9ll be able to diagnose conversion issues yourself as well as design and execute on tests to improve our funnel. Occasionally you will work with engineering to set up or scale these tests, but you will own a significant amount of testing yourself. You have experience owning funnel performance and running up A/B tests, using data to objectively know when to double down vs. kill an experiment.
• Creative testing systems. You9ll drive the testing velocity on ad creative - message d7 audience d7 format d7 platform - and build the learning loops so we compound what works rather than reinventing every quarter.
• Measurement and reporting. You9ll be accountable for high priority results including paid new clients, CAC, and conversion metrics. You9ll build (or improve) the dashboards and reporting cadences that let us make decisions weekly, not monthly. You9ll have a strong opinion on attribution and incrementality.
• New channel evaluation. You9ll assess and pilot new acquisition channels with a bias toward evidence over enthusiasm.

First 30 days: Learn the machine

• Handoff from Pettable9s parent company, Receptive, performance marketing team: account structure, targeting, creative, spend allocation, historical performance, and what9s been tested.
• Understand the full customer funnel and where the drop-off points are.
• Build working relationships with product / eng and operations teams. Understand what data exists, what9s trustworthy, and what9s missing.
• Take over the daily / weekly / monthly existing reporting rhythm for paid acquisition with a plan for go-forward reporting to make sue we are tracking to our objectives and key results that map to your function.

First 60 days: Start being a decisionmaker

• You are running the day-to-day of paid ads, still seeking support from Receptive9s performance marketing team when needed.
• Identify the top 2-3 efficiency or conversion opportunities and start testing against them. These should be evidence-based, not vibes.
• Stand up (or improve) a structured creative testing framework: what we9re testing, how we9re measuring it, and how fast we9re cycling.
• Have a clear point of view on measurement and attribution: what9s working, what we9re flying blind on, and what to build toward.
• Deliver a seasonal budget plan for the next quarter with clear pacing and scenario logic.

First 90 days: Own the outcomes

• You are running the day-to-day of paid ads and infrequently need support from Receptive9s performance marketing team.
• Paid CAC trending in the right direction relative to where it was when you started, with evidence for why.
• Pettable A/B testing velocity is measurably higher - more tests running, faster decisions, documented learnings feeding back into the next round.
• Perspective on new channel pilots with a clear case for what to try first and how much to invest.
• A funnel optimization roadmap built in partnership with product / engineering - not just ad-side improvements, but quiz/checkout/conversion work with shared KPIs.

180 days and beyond: Compound and scale.

• The paid acquisition engine is running predictably enough that you can forecast monthly new clients within a reasonable band, accounting for seasonality.
• You9ve built repeatable systems - creative testing, budget allocation, reporting - that don9t depend on manual heroics. Someone could look at your setup and understand how decisions get made, and you are not scrambling on reporting each week.
• Subscriber opt-in rate from paid channels is improving in partnership with product / engineering - you9re not just acquiring any client, you9re acquiring clients who will continue to improve our unit economics.
• You9re a real strategic partner to the GM on growth decisions, not just a paid ads operator. You have a point of view on where the business should invest next and why.

Who You Are

• You have 5+ years of experience in performance/growth marketing, with real depth in Google Ads and Meta. You9ve personally managed significant ad spend - not just overseen it or taken instruction from others.
• You9re a pro at making decisions with data. When a campaign underperforms, your instinct is to look at the funnel data and conversion signals before changing the creative or the bid. You know the difference between statistical noise and a real signal, and you9ve built the muscle of knowing when to let a test run vs. when to cut it.
• You9ve set up and run A/B tests end-to-end - not just on ad creative, but on landing pages, funnel steps/checkout steps, and pricing. You9ve learned from tests that failed and can talk about what you did with that information.
• You are a doer at heart and have a bias for action. While you are excited by the chance to run Pettable9s performance marketing strategy, you are just as ready to be the day-to-day performance marketing executer.
• You9re an obsessive problem solver and excited to troubleshoot conversion and funnel issues hands-on. If checkout completion drops 15% on a Tuesday, you9re the person pulling the data, forming a hypothesis, and coordinating a fix - not waiting for someone else to investigate.
• You have managed budgets in the mid-six to seven-figure monthly range and understand the pacing, seasonality, and risk management that comes with real spend.
• You can communicate clearly to non-marketers. You9ll present to a GM, a CEO, and a board. They care about business outcomes, not CPM trends, and you know how to bridge that gap.
• You are energized by ownership. This isn9t a role where someone above you sets the performance marketing strategy and you execute. You9ll shape the strategy, make the calls, and be accountable for the results.
• You have experience working at DTC (health & wellness or regulated industries strongly preferred), petcare, or marketplace businesses.
• You have experience with AI-native marketing tools and workflows and are excited to leverage AI for performance marketing. You don9t use AI as a chatbot, you use it to build. You9ve built landing pages in Claude Code and generated your own ad creative, and you build AI agents to run real work for you - pulling reporting together, setting up tests, handling the repetitive parts of the job on their own. You can tell us about something that you9ve actually shipped with AI.

Where You9ll Work & What You9ll Receive

We9re a remote-first company.

This position is U.S.-based and priority consideration will be given to candidates in Central, Mountain, and Pacific time zones

The target base salary range for this role is $130,000 to $150,000 per year + bonus potential, depending on experience, expertise, internal pay equity, and other business considerations.

Full-time, US-based employees are eligible for comprehensive benefits, including medical, dental, and vision coverage with generous employer contributions (Receptive covers 100% of the premium for an employee9s coverage), a 401k with 4% employer match, monthly wellness stipend, annual L&D budget, flexible time off, company holidays, and paid parental leave.