Job Summary
Doc's Diesel is seeking a data-driven, growth-obsessed Head of Performance Marketing to own paid acquisition strategy, marketing efficiency, and scalable revenue growth across our DTC and omnichannel ecosystem.
With approximately $250,000 in monthly ad spend, this role is responsible for scaling revenue profitably while maintaining disciplined control over CAC, MER, and contribution margin.
The ideal candidate has personally scaled physical-product e-commerce brands through structured testing systems, rigorous data analysis, and strategic budget allocation. You understand full-funnel acquisition, blended performance metrics, and how to push aggressive growth without sacrificing profitability.
This role will work closely with our Head of Creative and the e-commerce team to ensure data-backed insights inform creative strategy, offer testing, and channel expansion.
Key Responsibilities
Paid Media Strategy & Execution
- Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels
- Manage and optimize $250K+ monthly advertising budget
- Allocate spend dynamically based on performance and incrementality
- Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.)
Revenue & Efficiency Ownership
- Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets
- Align marketing spend with contribution margin and profitability goals
- Partner with leadership on revenue forecasting and spend modeling
- Present performance insights and scaling plans to executive team
Testing & Optimization Systems
- Build and maintain a structured creative testing engine in partnership with Head of Creative
- Establish clear testing cadences (creative, landing pages, offers, funnels)
- Continuously improve funnel conversion rates and AOV
- Develop repeatable systems for identifying and scaling winning campaigns
Data & Attribution
- Build and maintain a "single source of truth" performance dashboard
- Analyze blended vs platform-reported metrics
- Evaluate attribution models and incrementality
- Make decisions based on contribution margin, not vanity metrics
Cross-Functional Collaboration
- Provide data-driven insights to creative and ecommerce teams
- Align with inventory and operations to forecast demand
- Lead or manage performance team members and/or agency partners as needed
Qualifications
Required
- 7+ years in DTC ecommerce performance marketing
- Personally managed $250K+ monthly paid media budgets (preferably $500K+)
- Experience scaling physical product brands to $100M+ in annual revenue
- Deep expertise in Meta and Google ecosystems
- Strong understanding of unit economics, contribution margin, and blended performance metrics
- Proven track record building structured testing systems
Preferred
- Experience in automotive, aftermarket, or enthusiast categories
- High AOV product experience
- Omnichannel experience (Amazon, retail, etc.)
- Experience in high-growth, sub-$50M revenue environments
- Experience building internal performance teams
What We Offer / Benefits
- Competitive salary
- Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
- Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
- PTO (available after 60 days of employment)
- Company-sponsored employee-only YMCA membership (available after 60 days of employment)
- No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
- Opportunities for growth within a rapidly scaling ecommerce organization
- BRAND NEW WAREHOUSE / OFFICE BUILDING
