We9re hiring a
Head of Marketing to lead the next chapter of growth at Yardzen. The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan. It9s a defining product and market moment, and we need a marketing leader who sees that and runs at it. They build the strategy and treat the next 24 months as a rare opportunity.
This role reports to the CEO, sits on the leadership team and leads the marketing organization end to end. It owns the full funnel: brand, performance, content and lifecycle.
What you9ll do:- Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel.
- Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale.
- Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them.
- Partner closely with product and operations to align the customer journey end to end.
- Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue.
- Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board.
What we9re looking for:- 10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus.
- A real full-funnel marketer. You9ve built brands and you9ve moved performance numbers. Most marketers do one well, we need someone who can do both.
- Direct experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
- A track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchase.
- Strong instincts for brand and design. We9re a design-led company and our marketing leader needs to share that aesthetic standard.
- Strategic and hands-on. You can build the plan and write the brief.
- Comfortable with ambiguity and leading through change.
- Bay Area preferred.
What we offer:- Remote work, always: We9re a remote-first company
- Full coverage for you: 100% paid medical, dental, and vision insurance
- Competitive compensation: Salary that matches your skills and experience
- Support for growing families: 12 weeks of fully paid parental leave
- Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for
