Head of Marketing Operations & MeasurementThe Head of Marketing Operations & Measurement is a senior leadership role responsible for modernizing how Advisor Marketing operates, scales, and measures its impact across Financial Advisor Services (FAS). As a member of the Marketing Leadership Team, this leader serves as the connective tissue between strategy and execution-bringing discipline, clarity, and data-driven rigor to how marketing plans are built, deployed, and optimized.
This role will transform marketing operations into a strategic advantage by enhancing workflows, deploying a modern marketing technology stack, and establishing advanced measurement frameworks that clearly link marketing activity to business outcomes. The position partners closely with Marketing leaders, Sales, Technology, Data & Analytics, Compliance, and external partners to ensure marketing becomes faster, smarter, and more accountable.
Key Responsibilities:Marketing Operations & Modernization- Lead and evolve the end-to-end marketing operations function, ensuring work is effectively prioritized, resourced, and executed across teams.
- Modernize workflows, governance, and operating models to reduce friction, accelerate speed to market, and improve transparency.
- Establish best-in-class operational standards that support both disciplined execution and innovative experimentation.
Marketing Technology & Enablement- Own the marketing technology vision and roadmap, overseeing deployment, integration, and adoption of platforms supporting planning, execution, personalization, and measurement.
- Partner with Technology and Data teams to ensure systems are reliable, scalable, secure, and aligned with enterprise architecture and governance standards.
- Identify and implement opportunities to leverage automation and AI to drive accuracy, efficiency, and speed across marketing processes.
Measurement, Analytics & Insights- Define and lead a modern marketing measurement framework focused on business outcomes-not just activity metrics.
- Deliver actionable analytics that inform strategy, optimize investment decisions, and drive continuous performance improvement.
- Establish data integrity and quality control standards for all marketing and campaign performance data.
Strategic Partnership & Leadership- Serve as the internal authority on marketing operations and measurement, advising senior leaders on tradeoffs, risks, and opportunities.
- Partner with Marketing Leadership peers to shape annual planning, long-range roadmaps, and investment priorities.
- Communicate a clear, compelling operational and data vision to senior stakeholders.
People Leadership- Hire, develop, and lead a high-performing team across marketing operations, technology enablement, and measurement.
- Set clear expectations, coach emerging leaders, and foster a culture of accountability, curiosity, and continuous improvement.
Success Measures:Success in this role will be demonstrated by:
- Faster, more predictable marketing execution with fewer bottlenecks and handoffs
- Clear visibility into marketing performance, ROI, and business impact
- High adoption and effective use of marketing technology across teams
- Improved decision-making through trusted, actionable insights
- Strong partnerships and credibility with senior leaders across the organization
What It Takes:- 10+ years of relevant experience, including deep expertise in marketing operations, analytics, or marketing technology
- Proven experience modernizing operating models, workflows, or technology stacks in complex organizations
- Strong data fluency with the ability to translate insights into strategic recommendations
- Demonstrated people leadership experience, including building and developing high-performing teams
- Undergraduate degree required; graduate degree preferred
Special FactorsSponsorshipVanguard is not offering visa sponsorship for this position.
