Job Description**Strategic Planning & Innovation**
- Develop and drive the Innovation Strategy aligned to corporate strategy
- Implement and maintain innovation management processes and lead the Innovation Community
- Conduct business, customer, and technology validations to support new business model development
- Implement the Business Development Process within the business area
- Review the innovation funnel and initiate strategic actions accordingly
**Marketing & Communications**
- Create, align, and maintain marketing and communication standards and guidelines
- Develop and implement global channels, platforms, and digital presence (website, social media, etc.)
- Build and manage brand portfolio and brand architecture
- Implement and lead the customer journey council
- Ensure professional online representation across all BA digital touchpoints
**Pricing Strategy & Portfolio Management**
- Develop and execute strategic pricing aligned with competitive positioning and margin objectives
- Coordinate price adaptations based on segment requirements and market intelligence
- Evaluate competitive data and develop pricing for new products without established price levels
- Define pricing processes, methods, and tools for the business area
- Steer strategic portfolio management and pricing initiatives
**Performance & Stakeholder Management**
- Regularly review and evaluate product line performance, recommending necessary actions
- Identify innovation synergies across business areas
- Represent the business area in corporate initiatives and partnerships
- Advocate for the business area in group councils
- Coordinate and lead the strategic planning process and Hoshin Kanri Matrix execution
- Ensure proactive customer coordination and oversight of order management and complaint processes
QualificationsBachelor's degree in business studies, marketing, communications or related area
10 yeas of professional experience in the management, preferably including marketing and sales, project management, commercial management, innovation and communications
5 year or more of leadership experience
International experience - 18+ months of cross functional/organizational experience
Additional InformationVisa sponsorship for Continental employees only.
relocation assistance available.
All your information will be kept confidential according to EEO guidelines.
Ready to drive with Continental? Take the first step and fill in the online application.
