Head of GTM

FirstPrinciples

$150K — $180K *
US-AnywhereRemote in Canada
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Strong background in physics or a closely related scientific field
  • Experience in building or leading an early-stage go-to-market strategy
  • Proficient in enterprise sales, business development, or scientific commercialization
  • Able to translate complex research goals into clear value propositions
  • Strong communication skills for leading demos and discovery conversations
  • Motivated to support the adoption of scientific products
  • Highly organized and accountable for achieving commercial outcomes

Responsibilities

  • Build the commercial function from scratch, refining messaging and sales processes based on market feedback
  • Define and manage the go-to-market strategy and relationships with key stakeholders
  • Own the entire commercial lifecycle from prospecting to closing
  • Lead strategic outreach and develop early customer relationships
  • Run technically credible product demos that align research goals with use cases
  • Help customers create pilot plans and success criteria for product adoption
  • Establish systems for outreach, qualification, and CRM management for scalability

Benefits

  • Opportunity to shape a new commercial function
  • Collaboration with leading researchers and institutions
  • Direct impact on the go-to-market strategy and company growth
  • Engagement with cutting-edge technological innovations
  • Potential for career advancement as the company scales
Full Job Description
Why This Role Exists:

We're building products to accelerate progress in physics but their impact depends on our ability to bring them to market, earn the trust of researchers and institutions, and turn breakthrough technology into meaningful adoption and sustainable commercial growth.

The Head of GTM will own that challenge. You'll help define and build our go-to-market strategy from the ground up, determining who we serve, how we reach them, how we position and sell our products, and how we create a repeatable path from initial interest to adoption and revenue.

You'll work across the full GTM lifecycle while building the systems, processes, messaging, partnerships, and eventually the team required to scale. Your impact will directly shape our commercial strategy, customer relationships, and how quickly FirstPrinciples turns scientific innovation into widespread adoption and a durable business.

What You'll Do:
  • Help build the commercial function from the ground up, continuously testing and refining our ICP, messaging, sales process, and go-to-market motion based on what you learn in the market
  • Define and own our go-to-market strategy and build relationships and pipeline across commercial R&D teams, industry researchers, research groups, national laboratories, and other emerging customer segments
  • Own the end-to-end commercial lifecycle: from prospecting and qualification, to discovery, demos, proposals, and close
  • Personally lead strategic outreach and early customer development while building repeatable approaches for reaching physicists and research leaders
  • Run technically credible discovery conversations and product demos that connect researchers' goals to concrete product use cases
  • Help prospective customers structure pilot plans, establish success criteria, and build confidence in adopting the platform
  • Navigate multiple stakeholders across scientific, technical, administrative, procurement, and leadership functions
  • Define and build the systems for outreach, qualification, account planning, CRM management, forecasting, and pipeline management that will underpin a scalable commercial organization
  • Work closely with Research Partners to create a strong handoff from commercial agreement to onboarding, successful usage, and long-term adoption
  • Bring market feedback, objections, and emerging use cases back to product, research, and engineering
  • Own clear pipeline, conversion, and revenue goals while helping define our early sales playbook
  • Partner with leadership on ICP definition, positioning, packaging, pricing, and broader go-to-market priorities


Who You Are:
  • Excited to build a commercial function from the ground up rather than inherit an established team, process, or playbook
  • Strong background in physics or a closely related scientific field (A background in physics, or a related scientific field)
  • Genuinely interested in commercial work and motivated by helping scientific products reach the researchers who can benefit from them
  • Comfortable initiating conversations, prospecting into new organizations, and building relationships from the ground up
  • Able to understand complex research goals and translate technical capabilities into clear, credible value
  • Experience building or leading an early-stage go-to-market, enterprise sales, business development, scientific commercialization, or similarly complex commercial motion
  • Strong communicator who can lead discovery conversations, present compelling demonstrations, and move opportunities toward a decision
  • Persistent and highly organized, you follow through, maintain momentum, and are comfortable being accountable for measurable commercial outcomes

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