Red Bull

Head of Field Sales

Red Bull • $160K — $200K *
Santa Monica, CA 90405In-Person
Food & Beverages
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years of sales leadership experience in beverage or consumer goods, with deep expertise in the On Premise channel.
  • Proven track record leading a large-scale field sales organization at a national level.
  • Hands-on experience in building outlet level execution standards and field sales models.
  • Demonstrated success in coaching and developing senior leaders through influence.
  • Experience owning national sales strategy and annual business planning.
  • Strong commercial and financial acumen.
  • Track record of building talent programs.

Responsibilities

  • Develop and execute comprehensive field sales strategies aligned with company objectives.
  • Drive the transfer of best practices across regions to enhance operational effectiveness.
  • Own annual field sales business plan and establish KPIs and focus areas.
  • Create tools and resources to demonstrate strong ROI for regional field sales budgets.
  • Ensure consistent national communication and remove roadblocks to execution.
  • Design national territory plans to optimize high-opportunity outlets in the marketplace.
  • Set national standards for brand leadership in outlets across America.

Benefits

  • Travel expectations of 20-30%.
  • Permanent position with benefits eligibility.
Full Job Description
The Head of Field Sales owns the Art of Musketeering philosophy and craft for Red Bull North America On Premise. Setting the strategy, standards, and operational effectiveness for a national field sales organization spanning five regions. A member of the On-Premise Leadership Team, the role develops the five Vice Presidents, Region (VPOPs), builds future bench and represents US field sales to national and global leadership. Over the last three years, our field sales model has taken us from opportunity market to best-in-class, this role exists to protect and extend that trajectory.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • STRATEGIC LEADERSHIP
    Own the development, management and execution of comprehensive field sales strategies that align with the company objectives.
    Drive the systematic transfer of what is working in one region into the other four - setting standards, benchmarks, and best practice ways of working.
    Own the annual field sales business plan. In partnership with the VPOPs, set the KPIs, focus areas, field strategy and recognition platforms.
    Develop the tools and resources that ensure regional field sales budgets demonstrate strong ROI.
    Own the path from strategy to outlet - driving consistent national communication and removing roadblocks between plan and execution.
    Own national territory design, using the annual planning cycle to keep the field sales organization deployed against the highest-opportunity outlets in the marketplace.
    Set and hold the national standard for in-outlet brand leadership - Red Bull looks like the #1 brand in every A, B, and C+ outlet in America.
    Serve as the senior approval authority, alongside Finance, for major partnership agreements accessing national opportunity funds.
  • DEVELOP CROSS FUNCTIONAL PARTNERSHIPS
    Foster strong, trusted collaboration with Global On Premise leadership - proactively sharing what's working, importing best practices from other markets, and representing our field sales organization in a way that strengthens both our business performance and our reputation.
    Partner with Key Accounts leadership on the development and implementation of national strategy through the field sales organization.
    Drive strong collaboration with Finance, Distribution, Marketing, Business Insights, and the SVP RGMs to advance our performance.
  • BUILD THE BENCH
    Own the national field sales talent pipeline, development and succession plans. Build programs that ensure ready-now talent at every field sales level, up to and including the Vice President, Region.
    Lead and develop the Directors of Field Sales (East & West) as they coach and elevate the Art of Musketeering in the regions, focused on ROPM development in partnership with the Directors of Musketeers.
    Oversee the Sr Manager, Training in the development of a consolidated national Art of Musketeering curriculum, executed in partnership through the two regional directors.
  • COACH THE VPOPs
    Coach the five Vice Presidents, Region as field sales leaders - developing their capability, leadership, and standards.
    Be the person the VPOPs turn to: onboarding new VPOPs into norms and routines, pressure testing regional business plans, preparing the regions for global and national market visits, and providing institutional knowledge on complex On Premise scenarios.
    Serve as the functional expert VPOPs call on to diagnose field sales performance challenges and identify solutions.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 12+ years of sales leadership experience in beverage or consumer goods, with deep expertise in the On Premise channel.
  • Proven track record leading a large-scale field sales organization at a national level.
  • Hands on experience building outlet level execution standards, route-to-market models, segmentation, and field sales ways of working.
  • Demonstrated success coaching and developing senior leaders through influence.
  • Experience owning national sales strategy and annual business planning.
  • Strong commercial and financial acumen.
  • Track record building talent programs.
  • Experience navirating complex cross functional environments.
  • Love for powerpoint and new found passion for AI.
  • Travel 20-30%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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