The RoleWe're hiring a
GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is
not a traditional growth marketing role. The focus is:
- outbound ABM
- pipeline creation
- system design
- experimentation
- sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You'll Do- Build and maintain the TAM
- Define ICP, segmentation, and targeting
- Create an evergreen system to identify high-fit accounts
- Develop account scoring (Tier 1 / Tier 2 / Tier 3)
- Own the outbound motion
- Design messaging and sequences (email + LinkedIn)
- Work directly with SDR to improve reply rates and meeting conversion
- Run weekly experiments (targeting, messaging, offers)
- Build the GTM system
- Connect TAM → CRM → outbound workflows
- Ensure accounts and contacts are enriched and up to date
- Define tracking for pipeline and engagement
- Develop signal-driven outreach
- Identify triggers (hiring, product launches, funding, etc.)
- Build a system to prioritize accounts based on signals
- Create playbooks and enable the team
- Develop repeatable ABM playbooks (1:1 and scaled)
- Build messaging templates and objection handling
- Train SDRs and document processes for scale
- Support deal execution
- Help create assets (case studies, calculators, data samples)
- Incorporate sales feedback into messaging and targeting
What Success Looks Like- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
- Strong outbound conversion (reply rate → meeting rate)
- A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on
outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
