Growth Product Manager

Upbound Group, Inc.

$95K — $115K *
Plano, TX 75025In-Person
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, IT Management, or related field.
  • 1 year of experience in Marketing and Analytics within a digital or e-commerce setting.
  • Proficiency in HTML, CSS, and JavaScript for front-end testing and customization.
  • Experience with digital analytics platforms like Google Analytics, GTM, or Firebase.
  • Familiarity with experimentation tools for A/B testing, including Optimizely.

Responsibilities

  • Drive business growth by optimizing web experiences and personalizing user journeys.
  • Lead initiatives to improve key performance indicators like conversion rate and revenue.
  • Collaborate cross-functionally with Marketing, UX, Product, and Analytics teams.
  • Design and implement data-driven experiments and personalization strategies.
  • Analyze results to inform product or design decisions.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to work on high-impact growth initiatives.
  • Professional development opportunities in digital marketing and analytics.
Full Job Description
Job Description:

EMPLOYER: ACIMA Digital, LLC

JOB TITLE: Growth Product Manager (Marketing Specialist III)

JOB DUTIES: Plays a strategic role in driving enterprise-wide business growth by optimizing web experiences and personalizing user journeys through data-driven experimentation. Leads initiatives to improve KPIs such as conversion rate, engagement, and revenue. Collaborates cross-functionally with Marketing, User Experience, Product, and Analytics teams to design, implement, and analyze experiments and personalization strategies.

JOB REQUIREMENTS: Bachelor's degree or foreign equivalent in Marketing, Business, Information Technology and Management, or a related field and 1 year of experience in Marketing and Analytics in a digital, technology, or e-commerce environment.

1 year of experience in:

HTML, CSS, and JavaScript to configure, troubleshoot, and customize front-end components for testing and tracking purposes. Product optimization or product management. Working with digital analytics and event tracking platforms including Google Analytics, Google Tag Manager, or Firebase. Implementing tagging and event tracking within experimentation platforms such as Optimizely. Analyzing A/B test results using statistical methods to inform product or design decisions. Collaborating with engineering, UX, and marketing teams to scope, launch, and evaluate growth experiments. Tools including Figma, JIRA, or Confluence to manage requirements and collaborate across teams.

OTHER: Worksite: 5501 Headquarters Dr., Plano, TX, 75024; 40 hours/week;

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