Growth Marketing Manager

Noom US

$103K — $135K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in performance or growth marketing, with 1-2 years in a leadership role.
  • Hands-on experience with Google Ads and Meta Ads for high-budget campaigns.
  • Proven track record in managing paid social programs for international markets.
  • Strong analytical abilities, familiar with data visualization tools like Looker and Excel.
  • Excellent communication skills, especially in presenting to senior leaders.
  • Collaborative team player, able to work cross-functionally with product and technical teams.
  • Experience in direct response marketing environments, preferably at a performance marketing agency.

Responsibilities

  • Own and manage Noom's Google Ads program and strategic partnership.
  • Oversee Microsoft advertising strategies for strong media alignment.
  • Lead the international paid social campaign strategy on Meta.
  • Develop and mentor a direct report, enhancing their skillset.
  • Analyze campaign data to inform strategies and present findings to stakeholders.
  • Collaborate with Growth Product, Creative, and Engineering teams to execute campaigns.

Benefits

  • 401(k) plan with company match for long-term financial security.
  • Generous time off, paid holidays, and company-wide Summer Break for recharging.
  • Comprehensive medical plans, including premium-free options for you and family.
  • Paid parental leave for growing families.
  • Stock awards and performance-based bonuses as additional incentives.
  • Access to Noom's products for personal use, enhancing employee engagement.
Full Job Description
About the Role

We're looking for a Growth Marketing Manager to own some of Noom's most critical and high-visibility paid media programs. You'll manage our global Google Ads and Microsoft advertising partnerships, and lead our international paid social program across Meta. This is a role with real ownership: you'll inherit mature, high-performing channels and simultaneously pioneer something brand new. You'll partner closely with Growth Product, Creative, and Engineering teams to execute campaigns and conversion experiments that drive meaningful results.

You Will
  • Own and manage Noom's Google Ads program, serving as the primary point of contact for one of our largest and most strategic advertising partnerships-driving performance, managing the relationship, and finding new opportunities for growth.
  • Oversee Microsoft advertising programs, ensuring strong performance and alignment with overall paid media strategy.
  • Lead Noom's international paid social program across Meta, managing campaign strategy, execution, and optimization to drive efficient acquisition globally.
  • Manage and develop a direct report, coaching them on execution, building their skills, and helping them grow within the team.
  • Analyze campaign, funnel, and conversion data to identify opportunities, inform strategy, and present findings clearly to senior stakeholders.
  • Partner cross-functionally with Growth Product, Creative, and Engineering/Web Development teams to bring campaigns to life.

About You

If you thrive at the intersection of technical depth, analytical rigor, and strategic thinking-and want your work to matter-this role could be for you!

You Have
  • 5+ years of experience in performance or growth marketing, with ideally 1-2 years managing or leading others.
  • Hands-on expertise in Google Ads and Meta Ads, with a track record of managing high-spend, direct response campaigns in-platform.
  • Experience running paid social programs across international markets.
  • Strong analytical skills with the ability to draw actionable conclusions from data; proficiency in Looker, Excel, or similar data visualization tools.
  • Excellent written and verbal communication skills, with confidence presenting strategy and results to senior leadership.
  • A collaborative, cross-functional working style-comfortable partnering with product, creative, and technical teams to get things done.
  • Background in direct response (DR)-focused environments; experience at a performance marketing agency is a strong plus.

What Makes This Job Amazing
  • You'll own one of Noom's largest advertising partnerships-Google-with direct visibility to leadership and the opportunity to grow a program that drives real impact at scale.
  • You'll work on a team that is genuinely transparent and collaborative, where your contributions directly influence the trajectory of the company and cross-functional partnerships are real, not performative.
  • You'll have a clear path to senior leadership in a high-growth organization, with the support and visibility to build your career alongside a mission that matters.

What You'll Earn and Enjoy
  • Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
  • Investment in your future. A 401(k) with company match to help you build long-term financial security.
  • Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
  • Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
  • Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
  • And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.

The base salary range for this position is $103,000 - $135,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).

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