Growth Marketing Lead

Xendoo Inc.

$85K — $100K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of B2B marketing experience, including 2+ years in SaaS
  • Proven track record in marketing B2B SaaS products with long sales cycles
  • Experience in FinTech, Accounting, or Finance preferred
  • Hands-on with advanced functionalities of HubSpot
  • Proficient in WordPress, focused on lead conversion
  • Strong understanding of marketing funnels and lead generation
  • Experience in building partnership programs

Responsibilities

  • Develop and implement B2B marketing strategy from awareness to conversion
  • Build lead generation programs for a qualified sales pipeline
  • Create sales enablement materials for the sales team
  • Identify partnership opportunities to broaden market reach
  • Optimize HubSpot workflows, reporting, and lead scoring
  • Manage and enhance WordPress website for conversions
  • Run B2B-focused social media campaigns to generate leads

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Generous PTO and Paid Holidays
  • 401(k) with employer matching
  • Casual dress code (jeans and t-shirts)
  • Complimentary team lunch every Friday
  • Onsite gym access
  • Collaborative work environment
Full Job Description
* This is a Monday - Friday, in-office position in Fort Lauderdale, FL

About the Role
We're looking for a sharp, self-driven Growth Marketing Lead to own and execute our marketing engine from top to bottom. This isn't a role for someone who needs hand-holding - it's for a builder with a proven track record of growing B2B SaaS businesses who thrives in a fast-moving environment, thinks strategically, and executes with precision.

You've done this before - ideally in FinTech, Accounting, or Finance - and you know how to market complex products to discerning business buyers. You'll sit at the intersection of demand generation, content, partnerships, and sales enablement, developing strategies that drive real pipeline and helping the sales team close deals faster.

What You'll Do
  • Develop and own B2B marketing strategy across the full funnel - from awareness to conversion
  • Build and optimize lead generation programs that deliver qualified pipeline
  • Create and manage sales enablement materials that empower the sales team
  • Identify and nurture partnership opportunities that expand our reach
  • Manage and optimize our HubSpot instance - workflows, sequences, reporting, and lead scoring
  • Own our WordPress website - updates, landing pages, and conversion optimization
  • Run social media channels with a B2B lens - building audience and generating inbound interest
  • Design and iterate on marketing funnels that convert
  • Bring a design sensibility to campaigns, assets, and web presence

What We're Looking For
  • Minimum 4 years of B2B marketing experience, with at least 2 of those years in a SaaS environment
  • Proven experience in B2B SaaS marketing - you know how to grow a software business and convert buyers with long sales cycles
  • Background in FinTech, Accounting, Finance, or adjacent industries strongly preferred
  • Hands-on experience with HubSpot - not just the basics, but workflows, reporting, and automation
  • Proficiency in WordPress specifically (not just CMS experience generally)
  • Strong understanding of funnel architecture and lead generation mechanics
  • Experience developing or supporting partnership programs
  • Ability to build strategy from scratch and execute against it independently
  • Excellent critical thinking - you connect dots others miss and solve problems creatively
  • A fast learner who picks up new tools, markets, and concepts quickly
  • A design eye - you don't need to be a designer, but you know what good looks like
  • Social media fluency with a B2B context - LinkedIn especially

Who You Are
  • You're self-driven - you don't wait to be told what to do next
  • You're a hard worker who takes ownership and follows through
  • You think strategically but love getting your hands dirty
  • You communicate clearly and collaborate well across sales and leadership
  • You thrive without a team to manage - you're the one doing the work

Nice to Have
  • Experience with paid media (LinkedIn Ads, Google Ads)
  • Familiarity with ABM (account-based marketing) strategies
  • Basic graphic design skills (Canva, Figma, or similar)
  • Experience working in a startup or high-growth environment

If you're the kind of marketer who reads a job post and already has three ideas - we want to hear from you.

Here at Xendoo, we enjoy a Monday through Friday workweek (even during tax season) so you can enjoy a healthy work/life balance. Additionally we offer;
  • Compensation: $85,000 - $100,000 annually
  • Medical, Dental, Vision and Life Insurance
  • Generous PTO and Paid Holidays
  • 401(k) with employer matching
  • Casual dress code- jeans and t-shirts
  • Complimentary lunch for the team every Friday
  • Free Gym on location
  • Fun and collaborative environment

Our location is friendly to the tri-county area close to I-95.

Come join Team Xendoo! We are excited to meet you!

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