Job Duties and Responsibilities

The paid social ecosystem for DISH TV and Sling TV demands a strategic leader who can move beyond generic, cookie-cutter assets to drive profitable subscriber acquisition. Managing a multi-million dollar budget and directing enterprise-level agency partners, this Denver-based role bridges the gap between creative marketing operations, agency execution, and advanced technical performance infrastructure. The primary challenge involves optimizing unit economics (CPAs, LTV, and ROMI) while scaling a robust, performance-driven creator and influencer engine. Success in this role requires elevating platform-native creative frameworks and implementing advanced analytical models to ensure every dollar spent drives net-positive business profitability.

What Success Looks Like (Objectives)

• Architect the comprehensive, end-to-end paid social media roadmap for DISH and Sling TV, establishing unique acquisition strategies and audience frameworks tailored to the nuances of each platform.
• Transform top-funnel influencer initiatives into a high-converting performance engine by collaborating with creators to produce native, scalable assets amplified via paid structures like Meta Partnership Ads and TikTok Spark Ads.
• Direct external agency partners with deep platform acumen, co-creating testing roadmaps and guiding daily optimizations to align with macro business goals.
• Partner with internal analytics and finance teams to integrate marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality insights directly into channel KPIs.
• Incorporate generative AI tools and creative automation platforms to rapidly scale dynamic creative optimization (DCO) and test high-velocity variations of short-form video.
• Standardize and enforce a rigid cross-channel campaign naming taxonomy across the agency ecosystem to ensure pristine reporting on creative cohorts and specific programming verticals.

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring)

• Deep strategic expertise in platform-native creative direction, with the ability to translate performance data into high-converting assets and structured creative testing matrices.
• Advanced financial acumen in managing large-scale media budgets, with a proven ability to evaluate multi-platform performance through unit economics, target CPAs, and LTV-to-CAC ratios.
• Technical mastery of marketing infrastructure, including server-to-server tracking, Conversions API (CAPI), and how paid social inputs feed into macro Econometric/Marketing Mix Modeling (MMM) and MTA frameworks.
• Exceptional communication and stakeholder management capabilities, enabling the translation of complex social data and platform mechanics into clear, ROI-driven business cases for executive leadership.
• Critical experience guiding and challenging enterprise-level media agencies of record (AOR) to co-create robust testing roadmaps and ensure operational alignment.
• AI literacy and application skills, specifically utilizing AI-driven creative tools and predictive analytics platforms to optimize asset performance and streamline audience targeting.

Additional Qualifications

• MBA preferred.
• Background in subscription-based businesses, entertainment streaming apps, or telecom networks.

Minimum Requirements

• Bachelor's degree from a 4-year university in Marketing, Business, or a related quantitative field.
• 8+ years of experience in digital marketing or media, with a minimum of 3+ years of experience leading high-velocity paid social portfolios at scale.
• Must have fluency with:
  
  • Meta Ads Manager
  • TikTok Ads Manager
  • Directing enterprise-level media agencies of record (AOR)

Visa sponsorship not available for this role

Salary Ranges

Compensation: $96,250.00/Year - $137,500.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.