Bachelor's Degree in Business Administration, Marketing, or a related field preferred.
Six years of experience in a related field, including two years in concept sales.
Required licenses: Michigan Accident and Health Insurance License and an unrestricted driver's license within 90 days of start date.
Advanced knowledge of healthcare benefits, billing, and regulations related to sales and marketing processes.
Strong analytical, interpersonal, decision-making, and communication skills.
Proficient in Microsoft Office Suite and other industry-standard applications.
Responsibilities
Identify potential group account customers through prospecting and maintain a comprehensive database.
Determine the account decision-making process to develop sales strategies and acquire group business.
Follow up on leads and referrals generated from field activity to achieve business goals.
Develop and implement comprehensive sales strategies for target account groups.
Communicate product and service opportunities, feedback, and developments to relevant staff members.
Incorporate account-specific requests into proposal materials for client solutions.
Monitor product and competitor trends and relay community insights to the team.
Benefits
Participation in marketing seminars and trade shows.
Opportunity to engage with various community forums.
Full Job Description
Job Description
Responsible for sales and retention activities in an assigned territory/geographical areas of more than 1,000 accounts, which may include national accounts or associations. Accountable for implementing a prospecting process identifying sales potential, linking products to the account's business goals, qualifying and enrolling group clients and coordinating the servicing of these clients. Manage quality and consistency of product and service delivery.
Identify potential group account customers through prospecting and qualifying program methodology, agent contacts and maintain comprehensive database of all prospects.
Determine the account decision making process and key union/management stakeholder roles to support the development of sales strategies and the acquisition of group account business. Prepare a variety of sales reports, action plans, presentations, proposals, sales contracts and schedules.
Identify and follow up new leads and referrals obtained from field activity; project the number of contacts necessary to meet business goals.
Develop and implement comprehensive sales strategies for target account groups in accordance with accepted sales practices.
Communicate new product and service opportunities, special developments, information, and feedback gathered through field activity to appropriate staff members.
Recognize specific account requests/requirements and incorporate solutions into proposal materials.
Verify necessary data for the development of rates and identify/resolve client concerns.
Monitor and communicate benefit, competitor product and rate trends and concerns of community leaders, prospective and existing customers.
Participate in marketing seminars, trade shows, and various community forums.
Other duties may be assigned.
QUALIFICATIONS
Bachelor's Degree in Business Administration, Marketing or related field preferred.
Six (6) years experience in related field with two (2) years of concept sales experience.
The following licenses are required within 90 days of the employee's start date or 90 days from license expiration date: valid Michigan Accident and Health Insurance License and a valid and unrestricted driver's license is required.
Advanced technical knowledge of healthcare benefits, billing, competitive programs, distribution systems, policies, procedures, underwriting, rating methodology, and regulations rated to sales and marketing processes.
Excellent analytical, interpersonal, decision-making, presentation, problem resolution, sales, verbal and written communication skills.
Well-developed forecasting, organization, planning and scheduling skills.
Proficient in current industry standard PC applications and systems (Microsoft Office Suite).
Possess tact and resourcefulness in establishing and maintaining effective internal working relationships.
Ability to persuade and influence others while maintaining a professional appearance and providing a positive company public image.
Other related skills and/or abilities may be required to perform this job.
