Go-to-Market Manager

Pika

$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of experience in product marketing, GTM, or a related role, preferably in tech startups or creative companies.
  • Ability to transform complex technology into accessible and inspiring narratives.
  • Proven track record of leading successful end-to-end product launches.
  • Strong analytical skills to track data and derive insights from marketing campaigns.
  • Comfortable working in fast-paced and creative environments.

Responsibilities

  • Lead the complete launch process from storytelling to campaign execution.
  • Develop compelling positioning that resonates with creators.
  • Collaborate with product and research teams to create creator-centric go-to-market strategies.
  • Coordinate cross-functional launch initiatives across content, social media, PR, and community.
  • Monitor and analyze launch performance, refining strategies based on insights.

Benefits

  • Equity in a rapidly growing startup focused on the future of AI and video.
  • Comprehensive health coverage and creative monthly stipends.
  • Engaging company retreats that foster teamwork and creativity.
  • Supportive office culture in Palo Alto that encourages invention and ambition.
Full Job Description
About the Role

We're looking for a Go-to-Market Manager who's passionate about creativity, technology, and shaping culture. At Pika, you'll craft the story, message, and momentum behind every new product and feature-connecting groundbreaking AI to the creators and communities ready to imagine what's next. You'll bridge product, research, and the outside world to make sure every launch inspires, every message resonates, and every moment of excitement finds its audience.

What You'll Do

  • Lead the end-to-end launch journey, from crafting compelling narratives to activating the boldest channels and learning from every campaign.
  • Develop positioning and messaging that transforms frontier AI into stories creators love and remember.
  • Partner with product and research teams to translate technical magic into creator-driven go-to-market strategies.
  • Orchestrate cross-functional launch plans with content, social, PR, and community-all moving as one, with peak creativity and timing.
  • Track, analyze, and report on the pulse of each launch, ensuring every insight lights the way for what's next.


What We're Looking For

  • 2-5 years of experience in product marketing, GTM, or a related role-ideally at an inventive tech startup or creative consumer company.
  • Stellar storyteller: You turn complex tech into inspiring, accessible narratives.
  • Launch leadership: You've driven end-to-end launches and rallied teams toward ambitious goals, even under tight timelines.
  • Data-driven creator: You measure what matters and evolve fast.
  • Energized by fast pace: You thrive in creative chaos and frequent ship cycles.


Nice to Have

  • Experience launching AI or creator-focused tools.
  • Familiarity with creator/community-led growth and PLG strategies.
  • Built a GTM playbook from scratch at an early-stage startup.


What We Offer

  • Competitive salary within the creative AI landscape
  • Equity in a hyper-growth startup redefining the future of video and AI
  • Comprehensive health coverage, creative monthly stipends, and energizing company retreats
  • A supportive Palo Alto office culture-where ambition, invention, and collective creativity drive everything we do


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