Global Sales Leader/VP of Sales

OptiSigns Inc.

$175K — $210K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years B2B SaaS sales experience, with 3+ years in a leadership role.
  • Track record of building sales functions from the ground up.
  • Experience with high-velocity sales cycles in mid-market segments.
  • Proficient in channel sales and partnership development.
  • Strong analytical skills in pipeline management and CRM usage.
  • Comfortable in a dynamic environment of a founder-led company.

Responsibilities

  • Own the new-business sales targets for new logo bookings and annual recurring revenue.
  • Conduct hands-on sales activities, including discovery calls, demos, and closing enterprise deals.
  • Develop and implement the sales playbook covering ICP, segmentation, sales processes, and pricing strategies.
  • Recruit, coach, and manage the sales team, setting quotas and compensation plans.
  • Collaborate with channel partners to expand reseller and integration partner strategies.
  • Transform self-serve customers into sales-led accounts by identifying high-potential opportunities.
  • Manage sales forecasting, pipeline health, and KPIs, providing monthly performance reports.
  • Contribute to product and marketing strategies based on customer and competitive insights.

Benefits

  • Competitive base salary plus commission structure.
  • Comprehensive medical, dental, and vision insurance coverage.
  • Unlimited flexible time off policy offered.
  • 401K retirement plan available.
Full Job Description
We're hiring VP of Sales to build the sales organization from the ground up. Today our growth is powered by a strong self-serve and inbound engine. Your job is to build the layer on top of it: outbound, mid-market/enterprise, and channel.

What you'll do

- Own the new-business sales number: new logo bookings and new ARR

- Sell hands-on: run discovery, demos, and closes on enterprise deals

- Build the playbook: ICP, segmentation, outbound motion, sales process, pricing/discount guardrails, and handoffs to Customer Success

- Hire and coach the team: recruit AEs/SDRs, set quotas and comp plans, run pipeline reviews and deal coaching

- Grow the channel: partner with our channel lead to scale resellers, MSPs, and integration partners

- Convert self-serve to sales-led: build the motion that identifies and expands high-potential accounts from our existing customer base

- Run the numbers: own forecasting, pipeline hygiene, and sales KPIs; report on a monthly scorecard cadence with clear MBOs

- Work the roadmap: feed customer and competitive intelligence to product and marketing

Requirements

- 10+ years of B2B SaaS sales experience, including 3+ years leading a sales team

- Experience building - not just running - a sales function: you've written the first playbook, made the first hires, and stood up process from scratch

- High-velocity SaaS background: transactional/mid-market deal cycles at meaningful volume, not only large enterprise

- Channel or partner sales experience (resellers, MSPs, integrators)

- Strong command of pipeline math, forecasting, and CRM discipline

- Hands-on operator comfortable in a lean, fast-moving, founder-led company

Preferred

- Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience

Benefits

- Competitive base salary + commission

- Medical, dental, and vision insurance

- Unlimited Flexible Time Off

- 401K

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