This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Director, Surgical Product/Brand Marketing - Upstream (Professional Path), is primarily responsible for leading complex projects to enhance outcomes and achieve strategic goals in surgical product/brand marketing. Specifics include:
In this role, a typical day will include: - Lead complex strategic marketing initiatives that drive business growth, strengthen market positioning, and optimize commercial outcomes.
- Develop and execute upstream brand and portfolio strategies across the surgical product portfolio.
- Define product positioning, value propositions, target product profiles, and long-term brand roadmaps.
- Partner with cross-functional teams to support new product development, commercialization planning, and launch readiness activities.
- Drive lifecycle management strategies to maximize product performance and market adoption throughout the product lifecycle.
- Support pricing strategy development and recommendations to achieve business and profitability objectives.
- Collaborate with regional and local market teams to ensure effective deployment of marketing campaigns and strategic initiatives.
- Develop, maintain, and govern product claims matrices to ensure alignment with clinical, regulatory, and commercial requirements.
- Provide strategic recommendations and influence senior leadership decisions related to portfolio strategy, competitive positioning, and growth opportunities.
- Lead multiple concurrent projects supporting product launches, market expansion, and brand evolution.
- Analyze market trends, customer insights, competitive intelligence, and industry developments to inform business strategy.
- Foster strong partnerships across Marketing, R&D, Medical Affairs, Regulatory, Clinical, Commercial, and Market Access functions.
- Utilize advanced industry knowledge and strategic planning expertise to identify opportunities, mitigate risks, and drive execution excellence.
- Serve as a key marketing leader, demonstrating strong project management, communication, problem-solving, and stakeholder management skills.
- Mentor and influence cross-functional teams to achieve business objectives and deliver impactful customer-focused solutions.
- Lead the development and execution of commercialization and launch readiness strategies for new products and portfolio initiatives.
- Drive portfolio strategy and optimization efforts to maximize product performance, lifecycle value, and future growth opportunities.
- Collaborate cross-functionally with Research & Development to identify, evaluate, and advance current and future innovation opportunities.
What You Will Bring to Alcon:- Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand, and communicate in English
- 10 Years of Relevant Experience
- 6 Years of Demonstrated Leadership
How You Can Thrive at Alcon:- See your career like never before with focused growth and development opportunities
- Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides robust benefits package including health, life, retirement, flexible time off, and much more!
See your impact at
alcon.com/careersATTENTION: Current Alcon Employee/Contingent WorkerIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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