Ford Motor Company

Global Off-Road Marketing Manager

Ford Motor Company • $115K — $218K *
Allen Park, MI 48101In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or related field.
  • 5-10 years of marketing experience.
  • Proven motorsports marketing experience with team/driver management knowledge.
  • Strong grasp of branding principles and marketing tactics.
  • Strong presentation skills.
  • Willingness to travel extensively, both domestically and internationally.
  • Ability to work outdoors for extended periods and flexibility for weekend/evening hours.

Responsibilities

  • Develop and execute a marketing strategy driving brand awareness for off-road racing.
  • Manage partnerships and liaise with various stakeholders, ensuring alignment with Ford's objectives.
  • Interface with sanctioning bodies and manage commercial partnerships in motorsports.
  • Collaborate with multiple teams to create programs enhancing the Ford Performance Brand.
  • Evaluate B2B opportunities within motorsports partnerships.
  • Ensure consistent program messaging across all communication channels.
  • Set program goals and track performance metrics, supporting trackside efforts during events.
  • Oversee agency partnerships related to motorsport programs and prepare presentations for executive leadership.

Benefits

  • Immediate medical, dental, vision, and prescription drug coverage.
  • Flexible family care days, paid parental leave, and subsidized child care.
  • Family building benefits including adoption and fertility treatments.
  • Employee vehicle discount program and management leases.
  • Tuition assistance and opportunities for community service time off.
  • Generous paid holidays, including a full week between Christmas and New Year.
  • Options for additional vacation time beyond standard PTO.
Full Job Description
Job Description

In this position...
  • Lead Ford Racing's production off-road racing strategy by showcasing the capability, durability and innovation of vehicles customers can buy.
  • The role transforms competition into product validation, brand leadership and customer inspiration.


Responsibilities

What you'll do...
  • Develop and implement marketing strategy for assigned series that aligns with Ford's objectives for respective priorities to drive brand awareness and customer engagement
  • Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
  • Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
  • Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
  • Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
  • Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
  • Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
  • Set clear program goals, plus monitor and track performance metrics
  • Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
  • Oversee agency work, dedicated to supporting work related to motorsports programs
  • Represent the company at motorsports events - trackside and non-track functions
  • Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)


Qualifications

You'll have...
  • Bachelor's degree in marketing, business, or related field or equivalent combination of relevant education and experience.
  • 5-10 year's work experience in the field of marketing
  • Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
  • Thorough understanding of branding principles and marketing tactics
  • Strong presentation skills
  • Heavy travel will be required - domestic and international
  • Comfortable working outdoors for extended periods of time
  • Weekend and/or evening hours expected

Even better, you may have...
  • 5+ years of work experience in motorsports, including athlete management
  • Demonstrated experience within the off-roading space
  • Ability to coordinate projects across multiple teams and race series
  • Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
  • Strong program management skills, with ability to manage multiple projects simultaneously
  • Experience delivering results on-time and within budget

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

#FR1 #LI-MK2

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

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Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

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