Job Description SummaryJob DescriptionWaters Biosciences is seeking a dynamic contributor for the role of Global Marketing Manager, Product Lifecycle Management (PLM), who will be responsible for leading the global strategy and execution to transition a large install base of legacy instruments to next generation technologies. In this role, you would own the lifecycle of legacy products including sustaining responsibilities, global upgrade programs, and end-of-life (EOL) execution.
The ideal candidate is a strategic, data driven leader capable of influencing cross functional and regional partners to deliver a consistent and customer centric upgrade experience worldwide. The candidate is required to have strong interpersonal skills and work with multiple internal stakeholders to drive highly visible and time-sensitive projects.
Key responsibilities will include:Product Lifecycle Management & Upgrade Strategy
- Lead global lifecycle planning for legacy instrument platforms, by managing the legacy portfolio through end-of-life and driving upgrade strategy to next-generation technologies.
- Own product management of legacy instruments, including sustaining engineering coordination, quality and supply issue triage, product documentation updates, and field support needs.
- Lead strategy and execution of global legacy install base replacements, including monitoring mechanisms, dashboards, and KPIs to track global progress.
Cross-Functional & Regional Collaboration
- Serve as the global lead for upgrade initiatives, aligning regional commercial teams, sustaining, Operations, and Service to ensure seamless execution.
- Partner with the global Service organization to implement service pricing strategies that accelerate conversions to new platforms.
Install-Base Insights & Business Performance
- Analyze global install base replacement performance to identify conversion opportunities, forecast demand, and adjust strategy based on data-driven insights.
- Implement monitoring mechanisms and reporting tools for visibility of progress worldwide.
Commercial and Marketing Enablement
- Collaborate with other Global Product and Marketing Managers to deliver sales tools, value calculators, objection handling guides, and evidence to drive upgrades and conversions.
- Develop and execute the global upgrade roadmap, including segmentation, value propositions, commercial models, trade-in/trade-up programs, marketing materials, and adoption targets.
End-of-Life (EOL) Management
- Manage global EOL communications, including initial notifications, follow-up communications, customer-facing FAQs, timelines, and service support policies.
- Collaborate with Operations and Service to optimize Last Time Buy (LTB) strategy, serviceability timelines, and compliance with regulatory and quality requirements.
Education and experience required:- Bachelor's degree in engineering, life sciences, business, or a related field.
- 7+ years of Product Management / PLM / Product Marketing experience within scientific instrumentation, diagnostics, medical devices, or related technology industries.
- Proven success leading global product transitions or large-scale upgrade programs.
- Strong analytical and financial modeling skills with demonstrated ability to interpret install-base data and drive strategy from insights, utilizing Microsoft Excel and other tools.
- Excellent communication and influence skills, with experience aligning diverse global teams.
- Proficient in SFDC, ServiceMax and Power BI.
- 25% travel.
Preferred education and experience:- Advanced degree (MBA/Masters) a plus.
- Experience with hardware and software product lifecycle management.
- Familiarity with regulated environments and service driven commercial models.
- Prior field experience or customer-facing technical experience.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under "Our Commitment to You". Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.
Salary: $143,300.00 - 236,500.00 USD Annual plus incentives.
Click on Apply if this sounds like you!Primary Work LocationUSA CA - Milpitas 135
Additional LocationsWork ShiftNA (United States of America)
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information$143,300.00 - $236,500.00 USD Annual
