JOB DESCRIPTION:The Opportunity We have an exciting opportunity for a
Marketing Communications Manager within our US
Infectious Disease Business at
Rapid Molecular Diagnostics (RMDx) business located at
Lake Forest, IL. Our rapid diagnostics solutions are helping address some of the world's greatest healthcare challenges.
What You'll Work OnIn this role, you will be responsible for the development and execution of key marketing communications initiatives for both the professional and consumer markets. This role reports into the Senior Director of Marketing, ID US Commercial, and
supports the entire US ID product portfolio across all market segments including: Hospital/Health Systems, Physician Office, Urgent Care, and Retail Health including clinics and OTC products sold to consumers at retail.
This job function has accountability for complying with the applicable elements of the Global Quality Framework and the Corporate Quality Management System (QMS).
- Lead strategic marketing communications for the entire ID US Commercial professional product portfolio, including the market-leading ID NOW and BinaxNOW professional products.
- Ability to effectively collaborate with executives, business stakeholders, and marketing managers to define roadmaps.
- Ability to lead cross-functionally without authority and with a proven track record.
- Own and drive divisional tradeshow strategy, including booth graphics, asset development, and pre-/post-show communications. Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment.
- Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives. Oversee copywriting and editing to ensure clarity, consistency, and alignment with brand voice.
- Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions.
- Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, and, when needed, media planning and digital strategy.
- Lead the development of high-impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions.
- Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives.
- Provide strategic oversight of the Veeva approval process, ensuring compliance and timely execution of marketing materials.
- Integrate market research findings into messaging frameworks and campaign development to enhance relevance and effectiveness.
- Evaluate and implement emerging marketing technologies to improve engagement and optimize communication strategies.
Required Qualifications- Bachelors Degree (± 16 years) In a related field OR an equivalent combination of education and work experience
- Strong interpersonal skills for interaction with physicians, healthcare professionals, and Abbott personnel.
- Excelling written and verbal presentation skills.
- An understanding both technical (mechanical, electronic, and computer-based) aspects of simulators and the clinical applications of our medical devices.
- Experience traveling and time management.
- Strong PowerPoint, Excel, and computer -based skills.
Preferred Qualifications- Proven experience in tradeshow strategy and execution, including cross-functional collaboration and asset development.
- Strong editorial and content development skills, including ownership of editorial calendars and oversight of copywriting/editing processes.
- Deep understanding of brand management, creative development, and integrated marketing communications across digital and traditional channels.
- Experience managing external agencies and vendors, with a track record of delivering high-impact campaigns on time and within budget.
- Familiarity with regulatory approval processes (e.g., Veeva) and literature fulfillment systems within a healthcare or diagnostics setting.
- Demonstrated ability to synthesize market research insights into actionable messaging and campaign strategies.
- Strong leadership, collaboration, and project management skills with the ability to influence cross-functional teams and senior stakeholders.
- High level of initiative, strategic thinking, and adaptability in a fast-paced, dynamic environment.
Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
The base pay for this position is $86,700.00 - $173,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:ID Infectious Disease
LOCATION:United States > Lake Forest : J55
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:No
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
