Job Function: Digital Marketing
Job Sub Function: Digital Marketing Strategy
Job Category:People Leader
All Job Posting Locations:Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Somerville, New Jersey, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America
Job Description:DePuy Synthes is recruiting for a Global Digital Commercial Solutions Lead, located in Palm Beach Gardens, FL or Raynham, MA or Somerville, NJ or Warsaw, IN or West Chester, PA.
The
Senior Manager, Global Digital Commercial Solutions, will serve as the global business product owner for the digital solutions that equip the DePuy Synthes Field Sales Organization (FSO) with the marketing collateral, product resources, and selling tools they need to drive commercial impact. Reporting to the Director, Global Digital Experience Platform, this role sits at the intersection of commercial strategy and digital product ownership, owning the roadmap, governance, and evolution of FSO-facing digital solutions across business units and markets.
This is a builder role. Today, the FSO relies on a fragmented landscape of solutions across business units, including Salesforce Communities, Showpad, and SharePoint, etc., creating inconsistent experiences and inefficiencies for the selling organization. This individual will lead a design thinking-driven discovery process to deeply understand field sales needs across markets and BUs, define requirements for a future-state unified enablement solution, and drive the transition toward a platform that works synergistically within the broader DePuy Synthes Digital Experience Platform ecosystem, including web, marketing automation, Community, and eCatalog.
In addition to FSO enablement, this role will support the transition and scaling of the current Orthopaedics eCatalog, ensuring reps and customers can efficiently access detailed product information to support procedures and cases, and that the eCatalog evolves as an integrated component of the broader DS digital experience.
This role requires a rare combination of commercial empathy, digital product management rigor, and cross-functional influence--someone who can sit with a sales rep in the field, translate what they hear into platform requirements, and then partner with technology and marketing teams to bring that vision to life at global scale.
Key ResponsibilitiesGlobal Business Product Ownership- Own the global product strategy, roadmap, and governance for FSO marketing enablement solutions across all DePuy Synthes business units and markets.
- Define and maintain the product vision for a future-state unified enablement platform that consolidates fragmented solutions (Salesforce Communities, Showpad, SharePoint, and others) into a streamlined, scalable experience.
- Serve as the primary business product owner interfacing between the FSO commercial organization, Business Unit marketing teams, and the Dx team to ensure the enablement solution meets real field needs and integrates within the broader DS digital ecosystem.
- Establish platform governance, standards, and change-control processes for all marketing-owned, FSO-facing digital solutions.
Field Sales Discovery & Design Thinking- Lead a structured, design thinking-driven discovery process to develop a deep understanding of FSO needs, pain points, and workflows across markets and business units.
- Conduct field research, stakeholder interviews, and journey mapping exercises to surface unmet needs and define the requirements for a future-state FSO enablement solution.
- Synthesize discovery insights into actionable product requirements, user stories, and prioritized feature roadmaps that reflect the realities of how the selling organization operates.
- Continuously validate product decisions against field feedback and commercial outcomes to ensure the solution remains grounded in actual user needs.
Platform Consolidation & Future-State Solution Design- Evaluate current-state FSO enablement solutions across BUs and markets, identifying redundancies, gaps, and opportunities for consolidation and improvement.
- Define requirements for a future-state DS enablement solution that supports all markets and BUs, integrates with the broader DXP ecosystem, and delivers a more seamless journey from marketing content creation to field activation.
- Partner with the DXP Platform team, IT, and external vendors to assess technology options, inform build-vs-buy decisions, and support implementation planning.
- Ensure the future-state solution is designed for scalability, compliance, and long-term operational efficiency.
eCatalog Transition & Scaling- Support the transition and eventual scaling of the Orthopaedics eCatalog, ensuring reps and customers can efficiently access detailed product groupings to support procedures and cases.
- Partner with Product Information Management (PIM), commercial operations, and BU Marketing teams to ensure the eCatalog is accurate, current, and aligned with the DS product portfolio.
- Define the roadmap for eCatalog evolution as an integrated component of the broader DS digital experience, ensuring it works synergistically with web, marketing automation, Community, and FSO enablement solutions.
- Establish governance and operational processes for ongoing eCatalog content management and updates across markets.
Cross-Functional Stakeholder Partnership- Serve as the central point of coordination between Field Sales, Business Unit Marketing, Commercial Operations, DXP team, and IT to ensure enablement solutions reflect commercial priorities and platform capabilities.
- Build strong relationships with FSO leadership and field representatives to maintain a continuous feedback loop that informs product decisions and adoption strategies.
- Partner with Marketing Automation, Web, and Community teams to ensure FSO enablement solutions are integrated within the broader omnichannel DS digital experience, reducing friction and duplication across the selling journey.
- Work in close partnership with the CxOS team, who own the CRM platform, to ensure FSO enablement solutions connect seamlessly with CRM data, workflows, and field-facing touchpoints - creating a unified and coherent experience for the selling organization.
- Collaborate with Legal, Regulatory, and Compliance teams to ensure all FSO-facing digital content and tools meet applicable requirements across markets.
Platform Operations & Vendor Management- Manage day-to-day operations of current FSO enablement platforms, ensuring stability, access, and performance during the transition to a future-state solution.
- Define vendor scopes, SLAs, and performance metrics for external platform and technology partners supporting FSO enablement solutions.
- Manage relationships with platform vendors and implementation partners, ensuring alignment with enterprise governance and security standards.
- Coordinate platform upgrades, feature releases, and integrations in partnership with IT and the DXP Platform team.
Analytics, Measurement & Continuous Improvement- Define KPIs for FSO enablement solution effectiveness, including adoption, content utilization, rep engagement, and downstream commercial impact.
- Build dashboards and reporting to measure platform performance and inform ongoing product prioritization.
- Use data and field feedback to continuously optimize the enablement experience and demonstrate value to commercial stakeholders.
Change Leadership & Adoption- Develop and deliver training, onboarding materials, and operational playbooks that drive FSO adoption of new and evolving enablement solutions.
- Partner with BU Marketing and Commercial Operations to manage change effectively as solutions consolidate and evolve, minimizing disruption to the selling organization.
- Evangelize the value of a unified, integrated enablement approach across the organization, building alignment and momentum for the future-state vision.
Strategic ImpactThis role will directly contribute to:
- Equipping the DS Field Sales Organization with a modern, streamlined digital enablement experience that supports commercial performance across all markets and BUs
- Reducing fragmentation and inefficiency in the current FSO enablement landscape by driving consolidation toward a unified, scalable solution
- Ensuring the FSO enablement experience works synergistically within the broader DS Digital Experience Platform, creating a more connected journey from content creation to field activation
- Enabling data-driven product decisions through continuous field discovery and performance measurement
- Supporting the successful launch and scaling of the DS eCatalog as an integrated component of the digital experience
- Building a governed, scalable enablement capability that grows with DePuy Synthes as a standalone company
Key StakeholdersInternal- Global Digital Experience Platform Director
- Head of Global Digital Experience & Commercial PMO
- Digital Experience Content Leads
- Business Unit Marketing Teams (Joints, Trauma, Spine, Sports Medicine, CMF)
- Field Sales Organization & Commercial Operations
- CxOS Team (CRM Platform ownership & integration)
- DXP Platform Strategy Team
- Product Information Management (PIM)
- Regulatory, Legal & Compliance
- Regional & OUS Marketing Teams
External- FSO enablement platform vendors (e.g., Showpad and comparable solutions)
- Implementation and integration partners
- Digital agency and UX research partners
Scope of InfluenceThe Manager, Marketing Enablement Solutions will:
- Own the global product roadmap and governance for FSO-facing digital enablement solutions across all business units and markets
- Shape the future-state architecture of how marketing content reaches and supports the selling organization within the DS digital ecosystem
- Drive cross-functional alignment between commercial, marketing, and technology teams around a unified enablement vision
- Serve as the escalation point for platform issues, field adoption challenges, and high-priority commercial enablement needs
- Influence vendor and technology decisions that have long-term impact on the DS commercial digital experience
Experience & QualificationsRequired- Bachelor's degree required; MBA or advanced degree preferred
- 8+ years of experience in digital product ownership, sales enablement, marketing technology, or a related field
- Demonstrated experience as a senior business product owner for digital platforms or tools in a commercial or field-facing context
- Proven ability to conduct user research, journey mapping, and design thinking-driven discovery to inform product requirements
- Experience managing or consolidating multiple digital solutions across a complex, matrixed organization
- Strong cross-functional stakeholder management and communication skills, with the ability to influence without direct authority
- Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with an understanding of compliance requirements relevant to commercial content
- Strong project and release management skills with the ability to manage multiple concurrent initiatives
Preferred- Master's degree or advanced certification in digital strategy, marketing technology, or a related field
- Hands-on experience with FSO enablement platforms such as Showpad, Salesforce Communities, or comparable solutions
- Familiarity with enterprise CMS, DAM, PIM, or eCatalog platforms and how they integrate within a broader digital ecosystem
- Experience with Sitecore or comparable enterprise Digital Experience Platforms
- Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud)
- Experience with CRM platforms and integrations, particularly in a field sales or commercial operations context
- Experience supporting enterprise carve-outs, separations, or large-scale digital transformation initiatives
- Background in orthopaedics, surgical technology, medical devices, or related healthcare categories
Others:
Language: English required.
Travel: 20%
