Meet the team:We are seeking a Global Brand Marketing Manager to help shape and scale the global brand and marketing strategy for Stelo, our consumer product, across international markets.
This role will lead global brand marketing efforts-including positioning, creative campaign development, and asset creation-to support demand generation, retention, and long-term brand loyalty. You will collaborate closely with Product, Partner, and Regional teams to shape brand strategy and bring the product to life globally, ensuring strong global consistency while enabling effective local execution.
This is a highly creative, brand-led role. The ideal candidate brings strong international marketing experience, a passion for brand building, and the ability to translate strategy into high-impact, market-ready execution. You are a hands-on creative marketer with a point of view-someone who knows how to develop compelling campaigns, guide creative direction, and build distinctive brand experiences that resonate with consumers.
Where you come in:- You will develop and oversee the creation of global campaigns and assets, toolkits, including concept development and adaptation for multi-regional use, in partnership with external agencies and internal Creative Services.
- You will lead global brand positioning and messaging frameworks, ensuring consistency while enabling effective local market adaptation.
- You will support strategic planning around Go-To-Market, working closely with the product and partner team, competitive intelligence, business development, medical, clinical and the regions.
- You will design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. Generate compelling and competitive claims including testing and approval.
- You will ensure brand guardrails and integrity are maintained, serving as the gatekeeper while partnering with regional teams to enable strong local execution.
- Working with the global and regional market research functions, you will design and implement studies supporting a better understanding of purchase and retention drivers. You will coordinate cross-functional efforts to better understand competitive landscape, market dynamics, opportunities and risks for the product line, across continents.
- Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.
What makes you successful:- You have 6+ years of experience in brand strategy, brand management, or marketing, including 2+ years working across international markets (Canada, EMEA, or APAC); experience living or working abroad is a plus
- You have extensive marketing experience including product definition, positioning and branding. Experience with product launches is a must.
- You have a proven track record leading creative campaign development (briefing, concept evaluation, creative direction, production oversight) and elevating brand expression across channels.
- You are excellent at agency briefing clarity and creative review and can push for breakthrough work while staying grounded in strategy.
- You can translate strategy into market-ready execution, delivering toolkits and assets that international teams can deploy quickly and effectively.
- You have strong analytical skills and are KPI-driven, with a proven track record of delivering measurable impact through past projects.
- You have strong presentation skills, written and oral.
- You are comfortable leading projects in coordination with 5 to 10 teams, in high pressure international settings.
What you'll get: - A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Error! Hyperlink reference not valid.
Travel Required:Experience and Education Requirements: - Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience.
- At this level a graduate degree may be desirable with 4 years of related experience
Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.
Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Salary:
$105,800.00 - $176,300.00
