Qualifications
Responsibilities
Benefits
TheGlobal Product Strategy groupis part oftheStrategy and Portfolio Development(SPD)team.SPDis focused on fueling the growth of Takeda through our inline portfolio,lifecycle management, andrich pipeline.Our key goal is to commercialize our unprecedented pipeline that includes best-in-classand/orfirst-in-class therapies, many of which have complex or under-developed markets.
Takeda is currently developingzasocitinib (TAK-279), an oral, selective allosteric tyrosine kinase 2 (TYK2) inhibitor, in several immune-mediated diseases.As zasocitinib progresses towards itsinitiallaunch in plaque psoriasis, Takeda is actively preparing forasubsequentindicationlaunch in psoriatic arthritis (PsA).TheDirector,Global Brand Lead (GBL) will:
Supportthedevelopment oftheglobalcommercializationstrategyforTAK-279 inpsoriasis
Developthe global positioning, brandidentityand creative campaign in collaboration with the US team
Build the corepromotionalmaterialstoenabletheLOCstosuccessfullylaunchTAK-279intothepsoriaticarthritismarket
Leadkeydifferentiationinitiativesto enhance the value proposition for TAK-279 inpsoriasis
ACCOUNTABILITIES(Describe the primary duties and responsibilities of the job.Include only the essential functions of the job.Approximately 5 6 bulleted task statements should beidentified).
Drive translation of zasocitinib PsA global brand strategy into execution
Contributeto therefinementof thePsAbrand strategy andtranslationofstrategicdirectionintoclear positioning, messaging, and brand narrative
Partner with Insights&Analytics toidentifyandapplykey customer and market insights tostrengthenbrand positioning anddifferentiation
Evolvethebrandidentityand creative campaignfrom psoriasis launch to ensure zasocitinib stands out in a competitive PsA market
Leadevolutionof theglobal brand plan,incorporatingregional/ LOC stakeholders toensurestrategicalignmentand marketrelevance
Build launch promotional materials to enable LOCs to successfully launch zasocitinib in PsA
Ownend-to-enddevelopmentof core global marketingmaterials(e.g. messagingplatform,campaignassets, brand book, core visualaid),incorporatinginput fromRegionsandLOCs
Lead agency management andexecutionfordevelopmentofmaterials,includingbriefing, feedback, timelines, andqualitycontrol
Applycustomer insights andregional/ LOC feedback toensurematerialsaredifferentiated,practical, and ready for market adoption
DriveKOL engagement and insights integration
Leaddevelopmentandexecutionof the global KOL engagement plan,includingad boards, 1:1 engagements, andcongress-relatedactivities
Partnercross-functionally(e.g.Medical,ClinSci)toensurecoordinatedandimpactfulKOL engagementacrosskeycongresses
Translateinsightsintoclearimplicationsfor brand strategy, messaging, andmaterials
Develop commercialcongressassets and speaker materials to support LOC readiness and external engagement, including post-approval launch events
Driveglobal launch readiness
Partner withLaunchExcellenceto leadlaunchreadinessreviews/exchangeswithfunctions,regionsandLOCstoidentifyrisks,interdependencies, andmitigations
SupportGlobalLaunchSummit(s)toenableLOCpreparendess
Partner with regions/LOCs to ensure successful launch, share best practices, and adapt global launch strategy based onearly market learnings
Owntimelydelivery oflaunchtools,materials, andguidanceto supportregion/LOCpreparednessand competitivereadiness
CORE ELEMENTS RELATED TO THIS ROLE: (Describe what is critical and/or what differentiates this role).
First Global Brand Lead for zasocitinib in Rheumatology, responsible for bridging strategy and execution to enable a successful second-indication launch in PsA
Acts as the central execution engine, translating strategic direction into compelling materials, actionable KOL insights, and launch-ready deliverables
Operates with high independence, driving cross-functional alignment and agency execution
Contributes to ongoing brand evolution and lifecycle management based on early launch learnings and market feedback
DIMENSIONS AND ASPECTS
Technical/Functional (Line) Expertise (Breadth and depth of knowledge, application and complexity of technical knowledge)
Seasoned marketer with in-line brand experience required (global)
Launch experience required (global)
Knowledge and experience with digital engagement among patients and HCPs
Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
Ability to understand and interpret medical information; working knowledge of evidence based medicine
Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change)
Strong organizational skills and managing up and down
Learning agility, curiosity (aptitude for new technologies)
Adaptable to and comfortable with change on personal and organizational level
Demonstrable ability to present to large groups; able to translate complex data into actionable messages
Listening and understanding skills; ability to comprehend stakeholders9 points of view
Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving)
Accountability and ownership; able to take calculated risk and allow others to take initiative
Collaborative problem-solver, confident to share his/her ideas with all levels of management
Seeks management app
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