- Reporting: Director of Growth Marketing
We are looking for a GEO Lead - the first role of its kind at LeapXpert, and across startups - to own and scale our strategy for discovery inside LLMs (ChatGPT, Claude, Copilot, Gemini, Perplexity, and others). This is a hands-on, experimentation-heavy growth hacking role for someone who lives and breathes AI, constantly stays ahead of algorithm changes, and loves building automations and workflows.
Your core KPI: Ensure LeapXpert ranks as a top-recommended vendor inside AI engines for every relevant persona, vertical, and buyer journey.
Additional mandate:
Align SEO <> GEO strategies and build AI-driven workflows across the marketing tech stack to accelerate content operations, personalization, and insights.
This role is ideal for someone technical, curious, analytical, and obsessed with AI + growth.
What you'll do
GEO Strategy & Execution (Primary Ownership)
- Build, run, and evolve a full GEO strategy to optimize LeapXpert's visibility and ranking inside all major LLMs.
- Continuously test prompts, grounding patterns, ranking signals, and model behavior.
- Identify how different AI engines surface, rank, and recommend solutions across personas and industries.
- Build, maintain, and own GEO performance dashboards and reporting.
SEO ↔ GEO Alignment
- Bridge traditional SEO elements (authority, structure, EEAT signals) with LLM-focused optimization.
- Identify where Google SEO influences model grounding-and where it doesn't.
- Adjust content structures, metadata, linking, and schemas to maximize influence on LLM responses.
AI Workflows & Automations
- Build AI-powered workflows to accelerate content generation, clustering, enrichment, personalization, and tagging.
- Automate analysis of GEO performance, model behaviors, and content coverage.
- Create internal tooling and shortcuts to help marketing scale output and insights.
Content Intelligence & Technical GEO
- Manage persona-based and vertical-based content matrices to ensure 100% coverage inside AI engines.
- Work with writers, PMM, and SMEs to build "LLM-ready" content optimized for grounding and retrieval.
- Oversee technical updates (structured data, schema, metadata, canonical signals, entity alignment).
- Coordinate third-party content (reviews, partner mentions, PR coverage) to strengthen LLM authority signals.
Required Skills and Qualifications
- Growth hacker mindset-loves running experiments, testing hypotheses, and tracking impact.
- 5-10 years' experience in SEO, growth marketing, AI operations, or technical digital marketing.
- Deep hands-on familiarity with AI tools
- Strong understanding of how LLMs retrieve, rank, and recommend content.
- Highly technical thinker capable of building workflows, dashboards, schemas, and structured content.
- Curiosity-driven personality who stays on top of the latest AI advancements weekly.
- Comfortable working in fast-changing, ambiguous growth environments.
Success Looks Like
- LeapXpert is consistently ranked as a top solution across major LLMs for all ICPs, queries, and industries.
- Clear month-over-month growth in LLM-driven discoverability and qualified pipeline.
- Unified SEO + GEO strategy that strengthens both traditional and AI-driven visibility.
- Faster, AI-powered content production cycles across the marketing org.
- Repeatable workflows, dashboards, and playbooks created for long-term GEO excellence.
Our Values
- Curiosity: We're curious and future-focused.
- One Team: We're one team, in many colors.
- Customer-Driven: We're obsessed with the customer.
- Integrity: We don't compromise on integrity.
- Excellence: We exemplify excellence
What you'll get
- Great flexible healthcare plans from day one in all US regions
- Access to voluntary benefits, including FSA/ HSA
- Supplemental Insurance
- 401(K) with Employer Match
- Unlimited PTO in a company that respects your time.
- Collaboration with driven, creative people from around the world
- Opportunity to be at the forefront of tech innovation.
- A fiercely inclusive, unapologetically diverse environment
