General Sales Manager
Sentry Ford Lincoln - Medford, MA
Responsibilities:
• Leading and developing a team of sales consultants to consistently hit volume and gross targets
• Desking deals, structuring transactions, and supporting the team in closing effectively and professionally
• Reinforcing a transparent, customer-first sales process that reflects Sentry's philosophy
• Driving performance across showroom, internet leads, and phone opportunities
• Coaching product knowledge across the full Ford and Lincoln lineup
• Partnering with F&I and service to ensure a seamless experience from first visit through long-term ownership
• Monitoring KPIs and adjusting strategy to improve results, accountability, and customer satisfaction
Requirements:
• Proven success in automotive sales management
• Strong desk skills and confidence in deal structure
• A leader who can build and retain a team, not just produce short-term numbers
• High standards for professionalism, follow-through, and customer care
• Alignment with a no-gimmick, relationship-driven approach
• Experience with CRM and digital lead management
Why Top Performers Choose Sentry
• A clearly defined philosophy-no games, no pressure, just doing business the right way
• Exceptional employee tenure-a store where people stay, grow, and build careers
• A loyal, repeat customer base built on trust
• A full-service dealership with strong fixed ops and certified service support
• A complete lineup of Ford and Lincoln vehicles, from work trucks to luxury models
Compensation
• Base salary + aggressive performance incentives
• Earnings aligned with top-performing managers
• Full benefits package (health, dental, vision, 401k, PTO)
• Long-term growth within Sentry Auto Group
Who This Role Is Really For
• A current Sales Manager or top-producing closer ready to step up
• Someone looking for stability, long-term opportunity, and a real culture-not turnover
• A leader who believes the best results come from taking care of both the customer and the team
If you're confident in your ability to lead-and you're looking for a place where people build careers, not just hit short-term numbers-we'd like to talk.
