Red Bull

General Sales Manager

Red Bull$90K — $120K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of Direct Store Delivery (DSD) management experience with a record of exceeding sales goals
  • Key account management experience at district, regional, and national levels
  • Proven ability to motivate and develop a successful sales team
  • Strong leadership capabilities for mentoring and training teammates
  • Excellent verbal and written communication skills for diverse presentations
  • Strong computer proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
  • Demonstrated analytical and organizational skills
  • P&L management experience and familiarity with IT/ordering systems

Responsibilities

  • Lead, coach, and develop a highly capable branch team to meet operational and sales objectives
  • Build a platform for potential candidates to prepare for future roles
  • Manage operating processes and expenses for targeted profitability
  • Develop and evaluate branch distribution plans along with sales forecasts
  • Assess market conditions and competitive dynamics affecting business performance
  • Set KPI priorities and strategies in collaboration with cross-functional teams
  • Collaborate with sales teams to execute programs and share best practices

Benefits

  • Benefits eligible role
  • Permanent position
  • Travel requirement of 20-30%
Full Job Description
The General Sales Manager is responsible for the overall day to day operations of their branch. In addition they are to drive and develop world class retail execution, best in class sales & operational process & systems, and building a winning team that epitomizes RBDC standard and culture.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGING EXPECTATIONS
    Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and that sales and distribution targets are flawlessly executed to standard
    Build a platform on which high potential candidates can develop and prepare for future roles of additional responsibility
    Manage operating processes/ expenses to deliver targeted profitability
  • EXECUTION
    Develop, and continually evaluate, branch distribution plans, routes, new item distribution, and volume / sales forecast
    Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics
    Develop KPI priorities, strategies, and goals for the branch by coordinating with cross functional departments, to ensure the attainment of volume plan and profit objectives
  • BUILDING SUCCESS
    Collaborate with members of the RBNA Sales and DP Team's to develop and execute programs
    Work collaboratively across the organization and share best practices
    Act as a major contributor/leader among peer group
    Build a diverse organization that reflects the marketplace; lives to Red Bull's values and inspires team through effective leadership
    Ensure the Branch Team understands and adheres to Company standards and operating procedures


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8+ years of experience in Direct Store Delivery (DSD) management, including proven track record of meeting or exceeding assigned sales objectives
  • Key account management experience on a district, regional and national level
  • A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships
  • Strong leadership skills to provide mentoring, training or corrective feedback
  • Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group
  • Strong computer skills in Microsoft Word, Power Point, and Excel
  • Demonstrated analytical and organizational skills
  • Previous P&L experience and an understanding of computer ordering systems and other IT systems
  • English; additional languages an advantage
  • Travel 20-30%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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