Red Bull

General Sales Manager

Red Bull • $90K — $120K *
Ottawa, ON K1G 3J6In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years in Direct Store Delivery (DSD) management with proven sales success.
  • Ability to motivate and build high-performing sales teams.
  • Strong leadership with experience in mentoring and providing feedback.
  • Excellent verbal and written communication skills for presentations.
  • Proficient in Microsoft Word, PowerPoint, and Excel.
  • Analytical and organizational skills are essential.
  • P&L experience and knowledge of IT ordering systems needed.
  • Education: College Diploma with 2 years of relevant experience or University Degree.

Responsibilities

  • Lead and develop a capable team to exceed operational and sales targets.
  • Create and assess branch distribution plans and sales forecasts.
  • Analyze market conditions and competitive threats affecting business metrics.
  • Coordinate with departments to set and achieve strategic KPI goals.
  • Collaborate with sales teams to implement effective programs.
  • Promote a diverse and inclusive team culture aligned with company values.
  • Ensure adherence to company standards and operating procedures.

Benefits

  • Travel requirement of 30-40%.
  • Permanent role with benefits eligibility.
Full Job Description
The General Sales Manager is responsible for the overall day to day operations of their branch. In addition they are to drive and develop world class retail execution, best in class sales & operational process & systems, and building a winning team that epitomizes RBCD standard and culture.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGING EXPECTATIONS
    Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and that sales and distribution targets are flawlessly executed to standard.
    Build a platform on which high potential candidates can develop and prepare for future roles of additional responsibility.
    Manage operating processes/ expenses to deliver targeted profitability.
  • EXECUTION
    Develop, and continually evaluate, branch distribution plans, routes, new item distribution, and volume / sales forecast.
    Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics.
    Develop KPI priorities, strategies, and goals for the branch by coordinating with cross functional departments, to ensure the attainment of volume plan and profit objectives.
  • BUILDING SUCCESS
    Collaborate with members of the RBCA Sales and Distribution Teams to develop and execute programs.
    Work collaboratively across the organization and share best practices.
    Act as a major contributor/leader among peer group.
    Build a diverse organization that reflects the marketplace; lives to Red Bull's values and inspires team through effective leadership.
    Ensure the Branch Team understands and adheres to Company standards and operating procedures.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 6+ years of experience in Direct Store Delivery (DSD) management, including proven track record of meeting or exceeding assigned sales objectives.
  • A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships.
  • Strong leadership skills to provide mentoring, training or corrective feedback.
  • Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group.
  • Strong computer skills in Microsoft Word, Power Point, and Excel.
  • Demonstrated analytical and organizational skills.
  • Previous P&L experience and an understanding of computer ordering systems and other IT systems.
  • College Diploma plus 2 years of related experience; or University Degree.
  • Travel 30-40%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

OttawaOntario, Canada

CanadaRed Bull Canada

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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