General Sales Manager (GSM) - Ford DealershipMcDaniels Ford | Orangeburg, South CarolinaFull-TimeOrangeburg Ford is seeking an experienced, driven, and hands-on
General Sales Manager (GSM) to lead our dealership's sales operations while helping shape the future of one of the region's most established Ford dealerships.
Our dealership offers
new Ford vehicles, a large pre-owned inventory, a full-service automotive repair facility, a dedicated commercial and diesel truck service operation, and a fully stocked parts department. We are looking for a leader who understands how every department contributes to the customer experience and long-term dealership success.
This opportunity is ideal for an automotive professional who thrives in a fast-paced environment, develops high-performing teams, embraces technology, and believes that accountability, coaching, and customer satisfaction drive sustainable growth.
What You'll Do- Lead all new and pre-owned vehicle sales operations while driving profitability and market share
- Recruit, hire, train, coach, and develop high-performing sales managers and sales consultants
- Build a culture centered around accountability, professionalism, customer service, and continuous improvement
- Oversee daily desk management, deal structure, inventory strategy, and pricing decisions
- Monitor CRM activity, internet lead management, digital retailing, and follow-up performance
- Analyze dealership KPIs, sales reports, inventory turn, gross profit, and operational metrics to drive informed decisions
- Work closely with Finance, Fixed Operations, Parts, Service, and Executive Leadership to maximize overall dealership performance
- Develop effective inventory strategies for both new and pre-owned vehicles
- Maintain manufacturer standards and ensure compliance with dealership policies and procedures
- Create an environment focused on employee development, leadership growth, and long-term retention
- Lead by example through visibility on the sales floor, coaching, and active involvement in daily operations
- Ensure an exceptional customer experience from first contact through delivery and beyond
Our Ideal Candidate- Five or more years of progressive automotive dealership management experience
- Previous experience as a General Sales Manager, Sales Manager, or other senior automotive leadership role
- Proven history of increasing sales volume, profitability, and operational performance
- Strong leadership skills with a passion for coaching, mentoring, and developing people
- Experience managing both new and pre-owned vehicle operations
- Excellent understanding of CRM systems, internet sales, digital retailing, and modern dealership processes
- Strong analytical skills with the ability to make data-driven business decisions
- Exceptional communication, organizational, and leadership abilities
- High level of integrity, professionalism, and accountability
- Ford brand experience is not required, but is highly desirable
- Valid driver's license with an acceptable driving record
Compensation & Benefits- Competitive compensation package with performance-based incentives
- Paid Time Off (PTO)
- Medical, dental, and vision insurance
- Company-paid life insurance
- Company-paid short-term disability insurance
- Employee Assistance Program (EAP)
- 401(k) with company match
- Employee vehicle incentive program
- Ongoing leadership development and career growth opportunities
