General Manager

Viega

$171K — $233K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or a related discipline.
  • 7+ years of relevant industry experience.
  • 7+ years of sales leadership or people-management experience.
  • Expertise in developing and implementing sales strategies for growth.
  • Proven track record in team recruitment and development.
  • Strong understanding of budgeting and financial performance metrics.
  • Proficient in Microsoft Office Suite and Salesforce CRM.

Responsibilities

  • Lead and develop a high-performing sales organization focused on profitable growth.
  • Create a culture of safety, integrity, and accountability while ensuring compliance.
  • Align teams with business priorities and performance expectations.
  • Set clear goals and coach the team towards achieving key performance indicators.
  • Oversee financial planning, resource allocation, and budget management.
  • Develop sales and marketing strategies to enhance customer relationships and revenue growth.
  • Build and maintain trusted relationships with key stakeholders.

Benefits

  • Comprehensive health coverage including medical, dental, and vision.
  • Wellness programs and mental health resources available.
  • 401(k) plan with significant employer contributions and matching.
  • Tuition reimbursement and access to funded degree programs.
  • Paid Volunteer Time Off and flexible time-off policy.
  • Executive benefits package including additional life insurance and car subsidies.
Full Job Description
Leadership creates the conditions for people, customers, and businesses to grow together.

As General Manager, you'll lead the strategy and performance of an assigned territory, enabling a high-performing sales organization to achieve business goals and deliver profitable growth. You'll build trusted relationships with customers and industry partners, develop talent, and collaborate across Viega to strengthen our market presence and advance the business.

The Opportunity

This role may be a great fit if you enjoy:
  • Leading teams and creating opportunities for people to develop and succeed.
  • Developing commercial strategies that strengthen customer relationships and support profitable growth.
  • Using financial insights, market intelligence, and performance data to inform business decisions.
  • Bringing people, perspectives, and priorities together to translate strategy into measurable results.
  • Partnering across functions to solve complex business challenges and identify opportunities for continued growth.

In this role, you will:
  • Lead, develop, and retain an effective sales organization focused on profitable revenue growth, market share, and excellent customer experience.
  • Create an environment centered on safety, quality, integrity, inclusion, and accountability while supporting compliance with company policies, safety standards, and applicable regulatory requirements.
  • Align teams around business priorities, strategic initiatives, performance expectations, and annual operating objectives.
  • Support organizational performance through clear goal setting, ongoing coaching, talent development, feedback, and accountability for key performance indicators and business results.
  • Lead territory financial planning and budget management, including forecasting, resource allocation, expense management, and achievement of financial objectives.
  • Develop and execute sales, marketing, channel, and account management strategies that deepen customer relationships, support revenue growth, improve profitability, and advance long-term business objectives.
  • Establish and maintain trusted relationships with customers, distributors, contractors, industry partners, and other key stakeholders to strengthen market presence and identify opportunities for growth.
  • Facilitate presentations and strategic discussions with customers, business partners, industry groups, and cross-functional teams to support customer engagement, product adoption, and market development.
  • Collaborate with Product Management, Marketing, Operations, and other cross-functional teams to support product launches, market execution, sales forecasting, and customer needs.
  • Stay connected to market trends, customer needs, competitive activity, and industry developments to identify opportunities and inform business strategy.
  • Use data, analytics, forecasts, and performance measures to assess business results, identify opportunities, and continuously improve commercial performance.

What You Bring
  • Bachelor's degree in business or a related discipline.
  • 7+ years of relevant industry experience.
  • 7+ years of sales leadership or people-management experience.
  • Experience developing and implementing sales strategies that contribute to revenue growth, market share, and customer success.
  • Experience recruiting, developing, coaching, and supporting effective teams.
  • Working knowledge of budgeting, forecasting, financial performance measures, and data-informed decision-making.
  • Ability to evaluate market trends, customer needs, competitive dynamics, and business opportunities to inform strategy and execution.
  • Effective communication, presentation, negotiation, and stakeholder-management skills, with the ability to build relationships and influence across different levels and functions.
  • Analytical and critical-thinking skills with the ability to work through complex business challenges, support change, and identify opportunities for improvement.
  • Proficiency with Microsoft Office Suite, Salesforce CRM, and other sales enablement technologies.


What We Offer
• Base salary: $171,350 - $233,893 annually, based on experience, education, and geographic location.
• Annual Bonus: Eligible for participation in Viega's discretionary annual bonus program based on company and individual performance.

Health & Wellbeing
  • Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy.
  • Wellness Program, including a wellbeing platform to track activity, build healthy habits, and participate in wellness challenges.
  • WorkLife Navigator services, Employee Assistance Program (EAP), and mental health resources.
  • Health Savings Account (HSA) with company contribution and Dependent Care Flexible Spending Account (FSA) options.
  • Employer-paid Short- and Long-Term Disability coverage.
  • Employer-paid Life and AD&D coverage, with additional voluntary Life and AD&D insurance available at group rates for you and your dependents.


Financial Security
  • 401(k) plan with up to 7.5% total employer contribution, including an automatic company contribution and competitive matching program.
  • Deferred compensation plan participation
  • Employer-paid Life and AD&D coverage.
  • Additional voluntary Life, AD&D, and Disability insurance options.

Growth & Time Off
  • Up to $10,000 annually in tuition reimbursement to support your continued learning and professional development.
  • Access to fully funded degree programs through Colorado Technical University.
  • 9 paid Company Holidays.
  • 16 hours of paid Volunteer Time Off (VTO) to give back to the causes and communities that matter most to you.
  • Flexible Time Off (no accruals, no caps)

In addition to the standard benefits offerings, Viega offers an executive benefits package that includes enhanced life and disability insurance protection, and a car subsidy.

Application Details

Posting Date: 8/21/2026
Application Deadline: 9/21/2026
Questions? Contact: Pamela Robinson

The future needs people like you to shape it.

Apply to Viega now.

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