The Opportunity

As the General Manager (GM), you are accountable for the overall performance, culture, and operational excellence of the store. You lead through others-setting clear expectations, building leadership capability, and holding the Senior Staff Team (SST) accountable for consistent execution across all areas of the business. You are responsible for delivering exceptional member experiences, strong financial results, and a safe, inclusive, and engaging workplace aligned to MEC's purpose, values, and strategy. While Department Managers and the AGM own day-to-day execution within their functions, you remain accountable for outcomes across the entire store.

What You'll Be Responsible For

Store Performance & Business Results

• Own overall store performance, including sales, margin, profitability, labour, and inventory outcomes
• Analyze P&L results and operational KPIs to identify trends, risks, and opportunities
• Set clear performance expectations and hold leaders accountable for key metrics such as Sales vs. Budget, Conversion, ATV, UPT, Margin, and Labour Efficiency
• Make informed decisions that balance member experience, employee engagement, and financial sustainability

People Leadership, Engagement & Culture

• Build and sustain an inclusive, respectful, and high-performing store culture aligned to MEC values
• Lead, coach, and develop the Senior Staff Team, building leadership capability and succession readiness
• Ensure fair, consistent execution of performance management, attendance management, and people practices
• Partner with the People Business Manager and Regional Manager to ensure compliance with employment standards and policies

Member Experience Leadership

• Own the end-to-end member experience for the store
• Champion MEC's service standards, ensuring they are consistently trained, communicated, and delivered across all departments
• Maintain a visible presence on the floor, reinforcing member-first behaviours and service expectations
• Use observations and performance insights to identify gaps and drive targeted coaching through leaders

Operational Excellence & Risk Management

• Ensure consistent execution of operational, inventory, merchandising, visual, Tech Shop, and back-of-house standards
• Hold the AGM and Department Managers accountable for operational performance, safety, and compliance
• Oversee loss prevention, health & safety, and facilities outcomes, ensuring risks are identified and addressed
• Partner with Support Office teams to ensure systems, product flow, and store operations are effectively supported

Talent, Workforce & Capability

• Own recruitment, onboarding, and development outcomes for the Senior Staff Team
• Set expectations and hold leaders accountable for frontline hiring, onboarding, and training quality
• Ensure workforce planning, scheduling, and coverage practices are fair, compliant, and aligned to business needs
• Invest in learning and development to build capability, engagement, and long-term performance

Community & Brand Leadership

• Own the store's community engagement strategy and outcomes
• Ensure local outreach, partnerships, and member-facing events strengthen community connection and brand trust
• Represent MEC's values, brand, and purpose within the local community

What You Bring

• 5+ years of senior retail leadership experience (e.g., General Manager or equivalent) in a complex, customer-facing environment
• Proven ability to lead leaders, build strong leadership teams, and drive engagement and performance
• Strong business and financial acumen, with experience interpreting P&L results and operational KPIs
• Demonstrated accountability for operational excellence, compliance, health & safety, and loss prevention
• Strong coaching, communication, and stakeholder-management skills
• Comfort operating in fast-paced, multi-department environments with competing priorities
• Passion for the outdoor lifestyle and alignment with MEC's purpose and values
• Flexibility to work a retail leadership schedule, including evenings, weekends, and holidays

Work Environment

This is an active, hands-on leadership role requiring regular presence on the sales floor and in operational areas. The role includes standing, walking, lifting (up to 50 lbs), and navigating varied store environments while leading teams and overseeing daily operations.

This posting is intended to backfill an existing role, The anticipated base salary range of this role is $75,500 to $90,000.

The exact salary will be dependent on the successful candidate's relevant skills, experience, qualifications, store location, and internal equity. This

role is eligible for a variable annual incentive plan.