Job Type

Full-time

Description

Oakland, CA | Audi | Luxury performance brand | General Manager | Variable ops | Fixed ops | P&L | Luxury brand experience required | Bay Area | East Bay | Veterans encouraged to apply | $180,000 - $300,000+ OTE

IS THIS YOU?
• You're a proven General Manager with full P&L ownership, demonstrated performance across variable and fixed ops, and the leadership instincts to build and sustain a high-performing team at a luxury brand
• You lead with integrity and genuine hospitality - your team performs because of how you develop and support them, and your guests return because of the culture you've built
• You're ready to lead Audi Oakland - a high-volume Bay Area luxury store with a sophisticated, informed buyer base and real upside for a GM who executes with discipline and genuine care

WHAT YOU'LL DO
• Lead the full dealership operation - owning P&L performance across new vehicle, pre-owned, finance, service, and parts
• Develop and hold accountable a leadership team across variable and fixed ops - coaching GSMs, service managers, and department heads to perform at a consistently high level
• Set and sustain a culture of hospitality, process discipline, and genuine accountability - the standard you model is the standard the store operates to
• Drive variable operations performance - overseeing inventory strategy, pricing, digital retail, CRM discipline, and sales team development
• Own fixed ops performance - supporting service and parts leadership to maximize absorption, CSI, and technician productivity
• Manage the Audi OEM relationship - maintaining brand standards, certification compliance, and CSI/NPS benchmarks
• Partner with Swickard's operational leadership on financial reporting, acquisition integration, and strategic planning
• Recruit, develop, and retain the talent that defines the store's culture and drives its long-term performance

WHAT WE'RE LOOKING FOR
• 3+ years of General Manager experience at a franchised dealership - required
• Audi or luxury brand GM experience strongly preferred - familiarity with Audi's brand standards, AFS programs, and CPO requirements is a significant advantage in this market
• Full P&L ownership experience with demonstrated performance across both variable and fixed ops
• Demonstrates a high HQ (Hospitality Quotient) - kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach rooted in clarity, accountability, and genuine investment in the people you lead
• Deep understanding of Bay Area market dynamics - luxury buyer expectations, import inventory management, and the competitive landscape of the East Bay
• Strong digital retail, CRM, and modern sales process knowledge

WHAT WE OFFER
• OTE of $180,000 - $300,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth - strong GMs at Swickard grow into platform director and multi-store executive leadership roles
• Employee vehicle purchase and service discounts
• The backing of a nationally recognized, hospitality-led dealer group with deep operational infrastructure and a proven track record of store performance

WHY AUDI OAKLAND
• A high-volume luxury store in one of the Bay Area's most active and fastest-growing automotive markets - the East Bay rewards GMs who build genuine guest loyalty and run a disciplined, hospitality-first operation
• Audi's brand momentum - a growing EV and performance lineup, strong lease programs, and a deeply engaged ownership community - gives a well-run store real tailwinds
• Swickard's operational infrastructure - centralized support across HR, legal, finance, marketing, and fixed ops best practices - lets a GM focus on leading the store, not rebuilding its foundation
• Swickard is one of the fastest-growing dealer groups in the country - ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values - Honor, Engage, Anticipate, Respond, Thank - define the culture every Swickard GM is expected to build and protect
• Executive leadership that sets clear expectations, gives its GMs the autonomy to lead, and backs them with the support to succeed

If you're a proven General Manager ready to lead a high-volume Bay Area Audi store with the operational discipline, the leadership depth, and the hospitality-first approach that drives long-term performance - we'd like to meet you.

Salary Description

$180K - $300K+ OTE per year