Tata Consultancy Services

Functional Manager Marketing

Tata Consultancy Services$90K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in campaign management or technical program management
  • Strong understanding of campaign lifecycles from setup to publishing
  • Ability to translate high level concepts into actionable campaign configurations
  • Exceptional attention to detail and quality assurance mindset
  • Experience managing multiple projects with strict deadlines
  • Effective communication skills for diverse audiences, both technical and non-technical

Responsibilities

  • Collaborate with Microsoft PMs to define campaign goals and audiences
  • Translate requirements into comprehensive Iris campaign configurations
  • Gather approvals and select appropriate surfaces and placements
  • Develop targeting and segmentation strategies for maximum reach
  • Ensure campaigns adhere to best practices and are scalable
  • Implement safeguards for delivery and user experience

Benefits

  • Discretionary annual incentive
  • Comprehensive medical coverage including dental and vision
  • Support for parental leaves
  • Options for auto and home insurance
  • Training and certification reimbursement
  • Generous time off policies including vacation and sick leave
  • Legal and financial assistance programs including a 401K and student loan refinancing
Full Job Description
Role - Functional Manager Marketing

Must Have Technical/Functional Skills

Campaign Creation; Stakeholder & Partner Management; Campaign Governance; Communication & Documentation Skills

Roles & Responsibilities

Campaign Design & Execution

1) Partner closely with Microsoft PMs to understand campaign objectives, audience strategy, surfaces, and success metrics.

2) Translate PM requirements into end to end Iris campaign configurations, including Campaign setup, gather necessary approvals, Surface and placement selection, Targeting and segmentation strategy, Experimentation (where applicable), Experience and delivery safeguards

3) Ensure campaigns are technically sound, scalable, and aligned with Iris platform best practices.

Generic Managerial Skills, If any

Microsoft CopilotRole Overview:

Campaign Design & Execution:

1) Partner closely with Microsoft PMs to understand campaign objectives, audience strategy, surfaces, and success metrics.

2) Translate PM requirements into end to end Iris campaign configurations, including: Campaign setup, Gather necessary approvals, Surface and placement selection, Targeting and segmentation strategy, Experimentation (where applicable), Experience and delivery safeguards.

3) Ensure campaigns are technically sound, scalable, and aligned with Iris platform best practices

Required Qualifications:

1) Experience supporting campaigns, experimentation, or in product messaging platforms in a technical or program management capacity.

2) Strong understanding of end to end campaign lifecycles, including build, validation, approvals, and publishing.

3) Proven ability to work with Product Managers and translate high level ideas into precise, executable configurations.

4) Exceptional attention to detail and strong quality mindset.

5) Ability to manage multiple concurrent initiatives with fixed deadlines.

6) Clear, professional communication skills with both technical and non technical stakeholders.

TCS Employee Benefits Summary:

Discretionary Annual Incentive.

Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

Family Support: Maternal & Parental Leaves.

Insurance Options: Auto & Home Insurance, Identity Theft Protection.

Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.

Time Off: Vacation, Time Off, Sick Leave & Holidays.

Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: $90,000 - $100,000 a year

#LI-NS4

About Tata Consultancy Services

Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company, headquartered in Mumbai, Maharashtra, India. It is a subsidiary of Tata Group and operates in 149 locations across 46 countries. TCS is the largest Indian company by market capitalization and is ranked 11th on the Forbes Global 2000 list of the world's biggest public companies. TCS is also the second-largest IT services company in the world by revenue and the largest employer of women in India. The company provides services in areas including IT, consulting, and business solutions.
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