Tata Consultancy Services

Functional Analyst

Tata Consultancy Services$100K — $110K *
Cary, NC 27513In-Person
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years of experience in marketing automation or CRM execution
  • Hands-on experience with Cordial; familiarity with next-gen ESPs is beneficial
  • Strong knowledge of segmentation logic and SQL-based audience building
  • Ability to support campaign execution and process documentation in a marketing setting
  • Detail-oriented and quick learner in fast-paced environments
  • Excellent communication and collaboration skills with technical teams

Responsibilities

  • Support audience segmentation design by collaborating with data teams
  • Run SQL queries in Snowflake to validate audience data
  • Build and configure modular email templates for dynamic personalization
  • Translate business use cases into structured requirements
  • Assist in creating journey templates for lifecycle marketing
  • Document processes to enhance platform adoption
  • Partner with IT and Data teams to ensure data integrity and integration

Benefits

  • Discretionary Annual Incentive
  • Comprehensive Medical, Dental, and Vision Coverage
  • Family Support including Maternal and Parental Leaves
  • Insurance options including Auto and Home
  • Commuter Benefits and Training Reimbursement
  • Generous Time Off policy including Sick Leave
  • Legal and Financial Assistance programs including 401K and Student Loan Refinancing
Full Job Description
Must Have Technical/Functional Skills
• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

Roles & Responsibilities
• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
• Document processes and contribute to playbooks that improve platform adoption
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
• Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation

TCS Employee Benefits Summary:

Discretionary Annual Incentive.

Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

Family Support: Maternal & Parental Leaves.

Insurance Options: Auto & Home Insurance, Identity Theft Protection.

Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.

Time Off: Vacation, Time Off, Sick Leave & Holidays.

Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: 100,000 - $110,000 a year

About Tata Consultancy Services

Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company, headquartered in Mumbai, Maharashtra, India. It is a subsidiary of Tata Group and operates in 149 locations across 46 countries. TCS is the largest Indian company by market capitalization and is ranked 11th on the Forbes Global 2000 list of the world's biggest public companies. TCS is also the second-largest IT services company in the world by revenue and the largest employer of women in India. The company provides services in areas including IT, consulting, and business solutions.
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