Fractional CMO - Turning Marketing Strategy into Measurable Growth (Remote)

How to Manage a Small Law Firm

$110K — $182K *
US-AnywhereRemote in Miami, FL
Legal & Accounting
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of senior marketing leadership experience
  • 10+ years as Chief Marketing Officer or Fractional CMO
  • Experience managing 2+ small to mid-sized business clients simultaneously
  • Demonstrated concurrent multi-client management, not sequential
  • Bachelor's degree or equivalent leadership experience

Responsibilities

  • Oversee brand strategy and positioning for clients
  • Execute comprehensive marketing across digital and traditional channels
  • Leverage KPIs and analytics for decision-making
  • Coach and advise business owners and their internal marketing teams

Benefits

  • Employer-paid medical, dental, and vision coverage (75%)
  • Short and long-term disability insurance
  • 401(k) retirement plan with matching
  • Unlimited paid time off plus paid Thanksgiving-week shutdown
  • Work 100% remotely
Full Job Description
Fractional CMO - Turning Marketing Strategy into Measurable Growth (Remote)

Company: How To MANAGE a Small Law Firm (HTM)
Location: 100% Remote (Must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA)
Employment Type: Full-Time | W-2 Executive
Compensation: $110,000 Base + Performance Compensation | $182,000+ On-Target Earnings
• Have you held the specific title of Chief Marketing Officer or Fractional CMO for 10+ years, personally managing 2+ SMB client relationships ($5M-$30M+ revenue) simultaneously, owning strategy and execution for each? This role is built for you - keep reading.

PLEASE READ BEFORE APPLYING

This role requires 12+ years of senior marketing leadership, including 10+ years specifically holding the title of Chief Marketing Officer or Fractional CMO - not VP of Marketing, Head of Marketing, Director of Marketing, or similar. If your senior marketing experience was earned under a VP, Director, or Head of Marketing title, this role is not the right fit, regardless of the scope of responsibility in that role.

Within that CMO/Fractional CMO tenure, you must show sustained, concurrent experience managing multiple client relationships at the same time, specifically advising small to mid-sized businesses ($5M-$30M+ revenue) as your primary, ongoing clients, not as single projects or side engagements.

❌ Held VP, Director, or Head of Marketing titles, even with CMO-level scope of responsibility? Not the right fit - this role requires the CMO title itself.
❌ Held the CMO title, but it was a single interim gig or in-house role at one company, not concurrent multi-client work? Not the right fit.
❌ Held the CMO title primarily at large enterprises, without sustained hands-on SMB owner advisory? Not the right fit.

Must currently reside in one of the states listed above and be authorized to work in the U.S. without sponsorship.

APPLICATION QUESTIONS
  1. List each role in which you held the specific title of "Chief Marketing Officer" or "Fractional CMO," along with the dates for each. (Titles such as VP of Marketing, Head of Marketing, or Director of Marketing do not qualify, even if the scope of the role was similar.)
  2. Describe 2-3 client engagements from the last 3-5 years that you managed concurrently (at the same time, not sequentially) while holding a CMO or Fractional CMO title. Include each client's approximate revenue, engagement duration, and your role.

WHY THIS BEATS RUNNING YOUR OWN PRACTICE
  • No business development - we bring you a full portfolio; you never chase your next engagement
  • Predictable income + upside - guaranteed base plus performance compensation
  • Scale without the overhead - systems and support staff already in place

WHAT YOU'LL OWN
  • Brand Strategy & Positioning
  • Marketing Execution across digital and traditional channels
  • Performance & Metrics - KPIs and analytics tied to decision-making
  • Coaching & Advisory - mentoring owners and internal marketing teams

WHAT YOU BRING
  • 12+ years senior marketing leadership, including 10+ years specifically as CMO or Fractional CMO
  • Direct, concurrent multi-client experience under that title - not sequential engagements
  • Data-driven approach; skilled at coaching non-marketing executives
  • Bachelor's degree or equivalent leadership experience
  • Legal, agency, or consulting industry experience a plus (not required - we'll train you on the legal side)

COMPENSATION & BENEFITS
  • $110,000 base + performance comp ($182,000+ OTE)
  • Medical, dental, vision (75% employer-paid); short/long-term disability
  • 401(k) match | Unlimited PTO + paid Thanksgiving-week shutdown
  • 100% remote
Apply Today

Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully - with a team, systems, and pipeline already built around you.

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